Meredith Meilinger, VP of Operations at Cadent Medical Communications, a Syneos Health™ company writes about speaker bureaus in this PM360 article:
"Whether new to the process or experienced at it, it’s useful for marketing teams to periodically assess peer-to-peer strategies. Ask yourself: Does your sales team have adequate channels to engage your target audience? Are you getting the most out of the channels you do have? Are you measuring the outcomes of your investment? Today’s speaker bureau is a powerful tool in the pharmaceutical marketer’s armamentarium. Now more than ever, make sure you’re choosing yours well."
This content was repurposed from PM360.