It is an exciting time to be in healthcare communications: creative and technology are closer than ever, lives are changing and health improving for patients worldwide. 

Michael Austin, Managing Director, Creative & Technology at GSW, shares his thoughts and talks about disruptive campaigns in this PM360 article.

Michael says, "Great advertising has always motivated its audience to take action, but the work being produced today is motivating people to take actions that will promote health, save lives, and advance the healthcare experience."

This content is repurposed from PM360.