The Industrial Internet is already having a profound impact on consumers today.

For Mr. Richard, what stands out is the ability to leverage data-rich platforms and a predictive analytics approach to create experiences with more precision.

“If we start with that foundation, the experiences we create will be more empathetic, satisfying and drive a variety of audiences to take positive action,” he says. “This can all be rooted in data that guide us all, so we don’t fall into the trap of creating something ground-breaking that doesn’t connect with a respective audience.”

The Industrial Internet goes beyond personalized medicine. It’s about personalized treatment, personalized care and personalized motivation.

This content is repurposed from PharmaVoice.