This PMLiVE article delves into how pharma can work to enhance its reputation. 

Julie Adrian, President, Europe Communications, Syneos Health, writes that “Companies have realised that, in an era where there’s an increasing breadth of healthcare constituents, they need to abandon their traditional didactic approach to communication and engage audiences in ways that are relevant to customers’ behaviours and needs."

Read more on the PMLiVE website.

This content was repurposed from PMLiVE.