Leigh Householder, Managing Director of Innovation, is featured in the FiercePharma article talking about trends that will impact pharma marketers in 2018. 

In the article, Leigh says - ā€œIn the new journey in healthcare, how do we be relevant, useful and impactful at the new points of care? Whether that means an artificial intelligence interface, a call delivery of a prescription or a true care interaction with a pharmacist, how are we going to take the plans we have today and evolve them to the places that people are increasingly receiving care and making healthcare decisions?ā€.

This content is repurposed from FiercePharma.