Healthcare customer’s expectations are constantly being reshaped, rewired and remodeled by new and innovative experiences with brands, media, peers and technology. Brands that don’t deliver experiences that meet or exceed these rapidly changing expectations are increasingly being ignored, brushed aside or deemed irrelevant.
If we want to keep pace with our audiences, we need to accelerate our thinking and evolve our tactics. Learning from leading brands in healthcare and far outside of it is how we start.
We have created this tool kit that provides you insights into 40 microstrategies brands are using today to connect with people in innovative and unexpected ways. Dig in and begin to answer critical planning questions for your brand:
- What do people want right now?
- How do we better connect with them and engage them?
- How can we excel in their channels of choice?