There is a need for a better approach to advisory boards.
The idea of engaging customers to better understand their needs and gain their perspective is alluring, yet the physician advisory board often becomes a stiff, uninspired affair.
From brand teams’ perspectives, these events often elicit canned responses that are, at worst, simply what advisors think the brand wants to hear. At best, they smack of the same insights these key opinion leaders (KOLs) shared last month in a competing brand’s advisory board.
Learn how healthcare brands can engage their best customers and leverage their insights by applying our customer co-creation approach, in order to:
- Understand real world challenges
- Source better ideas
- Gain feedback on in-market solutions
- Continuously identify areas for improvement