Often life sciences marketers must work with less than perfect insights when devising their channel strategies. Want to learn how to improve success rate by applying “Design Thinking” in multichannel marketing? This will entail understanding how and why people interact with a given channel, considering a channel’s systemic and human properties, reassessing approach over time as performance data become available, and having the infrastructure in place to maintain a cohesive approach. 

Read more in this PharmExec.com article by Ilya Vedrashko and Parag More at Syneos Health.

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