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The key to understanding differences in health behavior lies with consumers’ underlying health mindsets. After surveying 515 American consumers to understand how they are engaging with their healthcare, we uncovered the presence of two health mindsets: invested individualists and disaffected communitarians. 

By better understanding healthcare mindsets, marketers may be able to gain valuable insights about the channels they should use to reach specific consumers and the behavioral gaps they must address.

Learn more by downloading our latest report.