New research from GSW, Syneos Health PR Group and PALIO indicates that millennial physicians are redefining the patient-physician relationship. Four out of five millennial physicians (81%) believe that their millennial patients require a different relationship with their doctors than older patients. And 66% of those Generation Y docs are changing their approach according to the age of the patient they’re seeing. This report outlines how millennial doctors prefer a collaborative approach to nearly all aspects of their practice, and provides advice on how pharma brands can engage more effectively with this key physician audience.