Our PR Group is just back from the Strengthening Patient Advocacy Relations Conference in Baltimore where Meg Alexander, Head, Reputation & Risk Management and Chris Iafolla, Head, Digital & Social Strategy, presented "Worlds Colliding: When Patient Activism Meets Pharma's Digital Channels," which included best practices for how life-sciences companies can deploy effective and sensitive digital strategies in an environment of vocal, under-served patients.

To learn more, download our white paper on "Modern Activism in Healthcare: A Guide for Preventing Your Advocates from Becoming Activists".