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COVID-19 has introduced an era of unprecedented events to industries across the globe. In healthcare, marketers, patients and healthcare professionals alike are continuing to navigate and adjust to a new, virtual reality where our health needs are being serviced digitally. As we venture through this pandemic and look forward to the months ahead, there’s one question in particular at the helm of conversations related to engagement.
How does peer to peer change in this new world?
We asked 250 doctors to find out.
As we await a vaccine, virtual engagements are the way of the future.
 | Prior to the pandemic, conferences were especially popular among doctors, followed by meals with opinion leaders. Looking forward to the next 12 months, less than a quarter of surveyed physicians indicated an interest in attending in-person events, welcoming the opportunity for virtual alternatives. |
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