According to Fortune, ASCO has “ballooned into one of the most — if not the single most — significant biopharma convention in recent years.” Given the tremendous size of the meeting and scope of news and data consistently anticipated, “being seen” at ASCO can be a major challenge.
Chamberlain Healthcare PR, a Syneos Health company, had conversations with various top-tier and trade journalists in order to gain insights on how to break through the clutter at ASCO (as well as other prestigious and crowded medical meetings).
The report below highlights five key insights gleaned from these conversations:
- One size does not fit all
- Consider the big picture
- Make the most of curtain raisers
- Offer spokesperson options
- Plan ahead: use time to your advantage