Abby Purdy at Syneos Health Communications shares her perspective in this article on PMLiVE:
"It’s hard to write a piece about digital innovation in the current climate without making reference to COVID-19 and the developments that the virus has accelerated and enforced.
From virtual consultations, to the NHS track and trace app, to chatbots that provide real-time information specific to patient concerns, the past few months have profiled digital services and tools, and indeed the pharmaceutical industry, as beacons of opportunity and advancement."
This content was repurposed from PMLiVE.
