In this installment of The MM&M Podcast, Kathleen Starr, PhD, Managing Director, Behavioral Science and Insights at Syneos Health, talks about some of the insights she shares in her new book, Why We Resist: The Surprising Truths About Motivating Behavior Change, and their implications for healthcare marketers.

This content was repurposed from MM&M.

<<<<<<< HEAD ======= >>>>>>> develop