Communications on behalf of even the best products – promoted by the most finely crafted messages – can be compromised by lack of trust. Andreas Reinbolz, Daniel Schäfer and Ralf Steinmetz talk about our dedicated assessment methodology, which provides customers with an actionable understanding of trust between a company, its brands and the specific audiences it targets. Learn how it can be used to establish more effective customer communication in this PMLiVE article.
