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Tech Connection: To Reach Patients, Pharma Adds AI, Machine Learning and More to Its Digital Toolbox | In The Media

The word relationship is often used in regard to pharma’s emerging connections with patients, but should it be?


Remember the Caregivers: Thanks to Aging Boomers, They're Pharma's Next Key Demographic | In The Media

Check out this FiercePharma article where Leigh Householder, Managing Director of Insights and Innovation at Syneos Health, elaborates on the opportunity for pharma to do a better job of interacting with a very powerful healthcare advocate: caregivers.