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New drugs, new money: Surge in cancer DTC ads follows wave of I-O debuts | In The Media
There's been a spike in oncology DTC advertising in recent years, thanks to new drugs and mechanisms of action – and Syneos Health™ has the research to prove it.
Lions Health, Day 2: Fear factors, pharma humor and how can we win next year? | In The Media
Leigh Householder, Managing Director of Insights and Innovation at Syneos Health, comments in this FiercePharma article about how she is excited to see "pharma continue to experiment with its emerging humorous voice".
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