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#1

Persuading your Audience: From Science to Application | Blog

Behavioral science tells us that most decisions are made on an emotional level.

#2

Earning & Keeping an Audience's Attention: From Science to Application | Blog

Our emotions are powerful drivers in our decision-making.

#3

Maintaining Momentum: From Science to Application | Blog

To maintain momentum, marketers need to work both sides of the satisfaction equation by reducing perceived cost and frustration and enhancing the emotional benefit.

#4

Sparking Action: From Science to Application | Blog

Behavioral science tells us that even the strongest beliefs about the value of change don’t necessarily lead to action.