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Earning & Keeping an Audience's Attention: From Science to Application | Blog
Our emotions are powerful drivers in our decision-making.
Maintaining Momentum: From Science to Application | Blog
To maintain momentum, marketers need to work both sides of the satisfaction equation by reducing perceived cost and frustration and enhancing the emotional benefit.
Persuading your Audience: From Science to Application | Blog
Behavioral science tells us that most decisions are made on an emotional level.
Sparking Action: From Science to Application | Blog
Behavioral science tells us that even the strongest beliefs about the value of change don’t necessarily lead to action.
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