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While many people, especially healthcare insiders, understand the manifold benefits of artificial intelligence (AI), it’s gotten a bad rep over the years.
To maintain momentum, marketers need to work both sides of the satisfaction equation by reducing perceived cost and frustration and enhancing the emotional benefit.
Our emotions are powerful drivers in our decision-making.
Behavioral science tells us that most decisions are made on an emotional level.
Behavioral science tells us that even the strongest beliefs about the value of change don’t necessarily lead to action.