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Patient Solutions: Connecting to the Patient in the Digital Age | In The Media
This article from the October 2018 issue of PharmaVOICE discusses how pharmaceutical companies are shifting their mindset away from simply selling to physicians and toward serving the patient.
Creating a Commercial Path for Innovative Medicines | In The Media
Leslie Isenegger, Principal Strategist, Risk & Reputation Management, was quoted alongside industry experts about pricing strategies for up-and-coming, innovative medicines.
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