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Creating a Commercial Path for Innovative Medicines | In The Media
Leslie Isenegger, Principal Strategist, Risk & Reputation Management, was quoted alongside industry experts about pricing strategies for up-and-coming, innovative medicines.
Patient Solutions: Connecting to the Patient in the Digital Age | In The Media
This article from the October 2018 issue of PharmaVOICE discusses how pharmaceutical companies are shifting their mindset away from simply selling to physicians and toward serving the patient.
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