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The 2021 Health Trends Series | Perspectives
As we worked with providers, innovators and experts around the world to understand the trends most likely to drive change in life science clinical and commercial engagement, twenty quickly stood out.
Fierce Pharma Marketing Tees up Trends for 2021—and Big News, They're Not All COVID-19-Related | In The Media
In this Fierce Pharma article, Leigh Householder at Syneos Health, shares: “It really is a pivot point.
Using Real World Evidence and Digital Health to Communicate Value | Blog
Real world evidence: what it is, what it is important, and what it means for healthcare communicators.
The U.S. | Blog
Democrats have revealed that the next major legislative package—colloquially known as the infrastructure package—will likely include provisions to lower prescription drug prices.
A Cookie-Free World, or What You Can Do to Avoid Putting Your Marketing Efforts on a Diet | Blog
At Adexchanger’s recent Identity Day, part of a virtual series about trends in data-driven marketing, one hot topic was the announcement of the end of third-party cookies from Google.
Post-Traumatic Growth and How We Move Forward From COVID-19 | Blog
COVID-19 has changed the way we think, live, and work.
Fresh Stats—Pharma/Healthcare Digital Ad Spend | Blog
eMarketer’s latest numbers on Pharma’s digital ad spend are in, and the word of the day is growth.
In-Person and Remote Detailing Data from AnswerSuite Indicates Hybrid Model is Here to Stay | In The Media
For more than 30 years, AnswerSuite has been fueling the biopharmaceutical industry with syndicated data and custom HCP insights that help deepen relationships and optimize the value of the total promotional mix.
Trends Changing Healthcare | Blog
Live from Cannes Lions Health: Andrea Bell, Director of Insight and Executive Editor at WGSN, shared her perspective on the top five trends changing healthcare.
Hey Siri, What’s New in Voice Search? | Blog
Digital assistants are increasingly finding their way into most homes and as a result, voice searches are changing the way brands think of SEO.
Overcoming Language and Literacy Barriers to Patient Self-Reporting | Blog
Patients with learning disabilities, low literacy levels, poor health literacy, and nonnative language skills are often excluded from the routine health monitoring that patient reported outcomes (PROs) can provide.
The Implications of Classifying Video Game Addiction | Blog
Recently, the World Health Organization classified “video game addiction” as a mental health disorder.
Emerging Consumer Mindsets Around Pandemic Weight Gain | Blog
Everyone feels differently about weight, weight gain, and health—some welcome interventions while others bristle at them.
Syneos Health Communications Bolsters Value, Access and Public Affairs Offerings with Key Senior Hires | In The Media
Seasoned Talent to Drive Expansion of Solutions at the Intersection of Value and Policy
While federal drug pricing reform in the Build Back Better Act (BBBA) is stalled at the Senate, states are taking the issue into their own hands.
A Future Look at Trends and Opportunities in Diabetes Management | Blog
There are three potential solutions for pharma, device, or DTx marketers to consider based on trends we’ll see in the year ahead.
The Week That Was: Hiccups, ICER and IPI | Blog
How will the Institute for Clinical and Economic Review (ICER) reconcile the tug-of-war between the promise and uncertainty in valuing gene therapies?
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