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2022 Health Trends: Insights for Industry Change Agents | Perspectives

After a year of absolute uncertainty, micro-predictions and near constant recalculations, the picture of our world and what’s next in it is becoming clearer.


Why the New CMS Oncology Model is an Inflection Point in Advancing Health Equity | Blog

On July 1st, The Centers for Medicare & Medicaid Services, through its Center for Medicare & Medicaid Innovation (CMMI), announced its newest voluntary oncology payment model, Enhancing Oncology Model (EOM).


CES 2022: Top 5 Takeaways for Healthcare Innovators | Blog

With healthcare and digital wellness prominent fixtures in this year's event, our trends team has simplified all the signals, innovations, and tech into five need-to-watch themes for 2022.


Internet of Things: A Growing Market and the Future of Care | Blog

The Internet of Things (IoT) is not a new concept.


The Key Consumer Trends Impacting the Future of Healthcare | Blog

To stay ahead of what’s to come, we examined several trends reports to curate a selection of the consumer trends that will be most impactful to healthcare brands and audiences.


State-Level Drug Pricing Policy Accelerating: Life Sciences Companies Can Contextualize Value & Access to Policymakers | Blog

While federal drug pricing reform in the Build Back Better Act (BBBA) is stalled at the Senate, states are taking the issue into their own hands.


Fresh Stats—Pharma/Healthcare Digital Ad Spend | Blog

eMarketer’s latest numbers on Pharma’s digital ad spend are in, and the word of the day is growth.


A Cookie-Free World, or What You Can Do to Avoid Putting Your Marketing Efforts on a Diet | Blog

At Adexchanger’s recent Identity Day, part of a virtual series about trends in data-driven marketing, one hot topic was the announcement of the end of third-party cookies from Google.


Hey Siri, What’s New in Voice Search? | Blog

Digital assistants are increasingly finding their way into most homes and as a result, voice searches are changing the way brands think of SEO.


Trends Changing Healthcare | Blog

Live from Cannes Lions Health: Andrea Bell, Director of Insight and Executive Editor at WGSN, shared her perspective on the top five trends changing healthcare.


Post-Traumatic Growth and How We Move Forward From COVID-19 | Blog

COVID-19 has changed the way we think, live, and work.