Columbus, OH- As 2014 is winding down, our 2015 trend reports are just heating up. We’ve been steadily following the shifting trends and expectations across the globe all year so that we can know what’s coming before it’s here (or before they are dropped off at your door by a drone).

PwC has also just released their top health industry issues facing 2015. Some of their research is thought-provoking for what 2015 might have in store for our modern healthcare consumers.

Here’s our top 10 findings from PwC’s Health Industry Report

  1. Millennials define benefits broadly, emphasizing work-life balance over health benefits.
  2. Physicians are interested in DIY healthcare products and services, in some cases even more than consumers.
  3. The costliest 1% of all patients in the US consume 20% of the nation’s healthcare spending.
  4. The supply of primary care nurse practitioners and physician assistants is expected to increase by 30% and 58% respectively over the next 5 years.
  5. The US Bureau of Labor Statistics predicts millennials will be the majority in the US workforce and by 2030 they will make up 75% of it.
  6. 58% of consumers agreed they would be more likely to choose a healthcare company that partnered with others to improve services.
  7. HRI calculated that Americans spend more than 267 billion a year on health and wellness.
  8. Since 2013 about 6 million young adults between 19 and 34 gained coverage, the largest increase of any age group.
  9. 48% of US physicians are comfortable using a mobile app or device to check vital signs.
  10. 82% of consumers say that price is the most important factor when making healthcare purchasing decisions. Their second most important factor is high quality ratings by other customers.


About the Author:

As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.

Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW.  There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.

Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.

A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at

Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized  as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.