Search Results

Your search matched 410 results

#1

The New Bar For Leadership | Blog

Marc Boutin, CEO of the National Health Council, hosted a panel on how pharma embraces the new customer engagement paradigm.

#2

Breaking Bias In Healthcare Experience | Blog

Who is your gynecologist?

#3

Pharmacists: The new heros of chronic care | Blog

For years, the goal of investing in better, more desirable pharmacies seemed to be in making them smaller.

#4

Anything Could Happen: Arrests, Mobs, Or 1.3 Billion Views | Blog

Alison Jackson, a contemporary artist who explores the cult of celebrity we all live in, kicked off Lions Health.

#5

A World With More Effective Prescriptions | Blog

23andMe, started as an innovative, yet simple, take-home DNA sample pack.

#6

Best 13 Healthcare Experiences of 2013 | Blog

What if a child could learn how to manage her diabetes from her teddy bear?

#7

Teaching healthcare to talk like patients | Blog

What if changing just one thing would improve communication between doctors and patients, help lawmakers make better decisions, and even improve funding for science?

#8

New Physicians Prefer the Digital Experience | Blog

According to a study by CapGemini and Quantia MD, the digital experience of healthcare is growing rapidly, especially among new physicians. 2014 is the digital tipping point where Digital Natives outnumber Digital Immigrants.

#9

From Instinct to Evidence | Blog

I had the pleasure of joining Patrick Richard on the #efpphilly stage today to talk about a new path for innovation in pharmaceutical marketing.

#10

DPE15: Pharma Is On Instagram | Blog

Doug Weinbrenner, Senior Director of Social Media at inTouch Solutions and Rebeca Bechily, Group Marketing Manager at Baxalta, teamed up to share why they took their hemophilia program to instagram.

#11

Cloverfield Lane Director: A Redirected Quest to the Super Bowl | Blog

10 Cloverfield Lane is one of the movies featured on both Delta and Virgin Atlantic this month – so no surprise that so many Cannes attendees were primed and ready to hear this morning’s McCann Health presentation with Dan Trachtenberg, the film’s director.

#12

Social vs. | Blog

Guessing the number one category of apps used on tablets is a pretty easy one: games.

#13

Patient-Finding Approaches for Rare Disease | Blog

Mark Baglin, Vice President of Global Marketing at Alnylam Pharmaceuticals, works in ultra ultra rare diseases, like Hereditary ATTR Amyloidosis.

#14

Real Human Connections | Blog

Chemelle Evans, Vice President at Snow Companies asked panelists from Shire, UCB and AstraZeneca how we can use human connections to chart a new path for our industries.

#15

Six Leading Patient Centric Programs | Blog

Pharmaceutical innovators are getting patients involved in every aspect of drug development, from clinical trial design to commercialization to peer-to-peer support.

#16

Google Health: We no longer go online. | Blog

David Blair, Head of Health at Google, came to #efpphilly to talk about nothing less than the fusion of our digital and human lives.

#17

Pfizer: Patients First | Blog

Andy Schmeltz, Senior Vice President of Patient & Health Impact at Pfizer Innovative Health took to the #efpphilly stage to share how his team is doubling down on its commitment to put patients first.

#18

Free Poster: Value Beyond the Pill Strategies | Blog

Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of pharma innovators.

#19

Creating a Culture of Measurement | Blog

David Lennon, VP & Franchise Head for US Oncology at Novartis, showed the #efpphilly crowd where we’re at as an industry with technology and data and where our opportunities lie for greater collaboration.

#20

A Beautiful Patient Experience | Blog

As members of the innovation team at GSW, we do a lot of ideation about patient experience.

#21

Novartis' New Strategy | Blog

Last year’s bet on Google’s passive glucose-sensing contact lens was an important one for the appetite for risk and innovation at Novartis.

#22

HxP Picks: Best campaigns outside of pharma | Blog

Last week, we got to take part in a workshop inspired by clues from the zeitgeist.

#23

HXP Picks: New apps, new stories, new world | Blog

Thanks to our brilliant contributors, we have another collection of healthcare experiences and innovations to share.

#24

Verywell.com | Blog

This week About.com launched a new standalone media property, Verywell, that brings the company into the consumer health space.

#25

HxP Picks: Women Gamers, Kid-Friendly MRI, Lots More | Blog

Every week, our contributors send in tons of great finds – from a how a new generation is handling midlife crises, to the radical shifts in how primary care is being delivered around the world, to how mood recognition is creating entirely new experiences in the living room.

#26

The New Caregiver: Working, Digital, Stretched | Blog

More and more of us are caring for a loved one with a serious health issue.

#27

Using Data to Track Addiction | Blog

Sharing data has been a sensitive subject in healthcare, but with companies and consumers becoming more willing to share data has drastically changed the way that we operate on a daily basis.

#28

3 Big Ideas for Patient Support from AstraZeneca | Blog

Healthcare truths are personal and can be really challenging to uncover.

#29

The Justice League takes over the cancer ward | Blog

If you’ve ever visited a cancer ward in a big hospital, you probably remember that instant visceral reaction you had to the surroundings.

#30

A Changing Healthcare Market and the Drugstore that is changing with it | Blog

Recently Adweek interviewed the new Chief Marketing Officer of CVS.