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#1

Fighting for Creativity: 4th Time's the Charm | Blog

Live From Lions Health: What better way to kickoff a conference on creativity in healthcare than hearing from someone who faced big, difficult challenges and used resilience and imagination to overcome them?

#2

mHealth for seniors - sooner than you think | Blog

In almost every region around the world, you can find some version of “The mHealth Report.”

#3

Stop buying ads for people to skip | Blog

I went to YouTube this morning to watch the newest Samsung Galaxy commercial, hoping it would be as funny as my husband promised.

#4

Patients want a (download) recommendation | Blog

Not long ago, a client described a particular patient type to me.

#5

Did you know you have more options? | Blog

What if you wanted a box of cereal right now?

#6

Picture this: Lots of seeping, icky wounds | Blog

This is by far the most submitted HxP story ever.

#7

Earning smiles, tears and goosebumps | Blog

When I walked into a recent leadership meeting, I found two things on my chair: a copy of the Harvard Business Review (the one with the Advertising Analytics article on the cover) and a hardback of Unconscious Branding by Douglas Van Praet.

#8

Is CES showing us the next dream job for doctors? | Blog

You don’t have to look far these days to find another story of a frustrated physician.

#9

Is Patient Portal Usage Low? | Blog

I’m a fan of patient portals.

#10

Validic Aiming To Standardize and Connect Wearable Data | Blog

While wearables are getting quite a bit of attention in the quantified self movement, what to do with this type of data has been a puzzle to healthcare professionals.

#11

Infection Detection: What's next for wound care? | Blog

Fabric with color-changing aspects have been tinkered with in the fashion industry for some time now.

#12

How Reliable are Mobile Medical Apps? | Blog

Are you using a mobile app to track a health condition, get medical advice, or simply to stay in shape?

#13

A Changing Healthcare Market and the Drugstore that is changing with it | Blog

Recently Adweek interviewed the new Chief Marketing Officer of CVS.

#14

Top 10 Posts of 2017 | Blog

Join us in celebrating our best ofs, tops and faves in this list of the top 10 posts of 2017.

#15

White wine with your colonoscopy prep? | Blog

People ask Google things they wouldn’t ask their doctor, their partner or even their priest.

#16

New Report: Sales Rep Trends and Best Practices | Blog

Earlier this summer, I had a great conversation with Matt Cash, an ambitious innovator who has designed everything from better sales tools to more addictive sports fantasy games.

#17

Keep Calm and Kaizen On | Blog

Kaizen is the Japanese practice of continuous improvement.

#18

Pharmacists: The new heros of chronic care | Blog

For years, the goal of investing in better, more desirable pharmacies seemed to be in making them smaller.

#19

HxP Picks: Best campaigns outside of pharma | Blog

Last week, we got to take part in a workshop inspired by clues from the zeitgeist.

#20

The Justice League takes over the cancer ward | Blog

If you’ve ever visited a cancer ward in a big hospital, you probably remember that instant visceral reaction you had to the surroundings.

#21

Do You Ever Feel Like You're In This Alone? | Blog

Being alone is an increasingly important dynamic in healthcare.

#22

A Beautiful Patient Experience | Blog

As members of the innovation team at GSW, we do a lot of ideation about patient experience.

#23

5 Non-Healthcare Innovations at CES That Are Perfect For Healthcare | Blog

When you wander the vast exhibit halls at CES 2015, it feels like you’ve been transported into some future Grand Bazaar of Istanbul, circa 2050.

#24

Highlights: 3 new reports on healthcare marketing | Blog

If you’re like us, the bottom of your inbox is usually cluttered with emails you really mean to get back to, including lots of newsletters and alerts full of great research and insight.

#25

Free Poster: Value Beyond the Pill Strategies | Blog

Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of pharma innovators.

#26

Verywell.com | Blog

This week About.com launched a new standalone media property, Verywell, that brings the company into the consumer health space.

#27

Doximity wins doctor social wars | Blog

Every year around this time Manhattan Research publishes a list of the top apps preferred by doctors.

#28

Trend: A new role for artifacts in marketing | Blog

I borrowed this little gem from the bulletin board in my office.

#29

Lions Health 2016: All the Highlights from Cannes (Download) | Blog

Eleven colleagues and I were among the lucky thousands who flocked to Cannes for the third annual Lions Health.

#30

Infographic: The Impact of Health Literacy | Blog

Being a patient – it’s a job no one wants and almost no one is prepared for.