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I’ve spent most of my career specializing in digital and innovation, but one of the most memorable tactics I ever worked on was an envelope.
The coolest doctor we know just joined AT&T, BMS used four words to poison a competitive launch, all your pills now come in handy to-go packs, the way the internet is organized is changing, clinical trial data has been freed and much more!
Live From Lions Health: Nearly 2/3s of the world’s developed countries have a ban on gay and bisexual men donating blood.
March’s Apple Live event generated some intriguing buzz around the coveted Apple Watch, along with some innovative updates to Apple’s existing product line.
Grey’s Jason Kahner brought one of his heroes to the stage to kick off the second day of Lions Health.
2015 Trends: Here We Go! | Blog
Well, it’s officially begun: 34 trend watchers* from the U.S. and Europe have weighed in with their picks for the top trends changing expectations (and brand opportunities) in 2015.
I was chatting with Jeff Giermek about innovation today.
What’s the toughest part about getting the medical care you need?
In 2015, Novartis made a bold declaration for what patients should expect from the company in areas ranging from clinical trials to access to medicines.
Live from Cannes Lions Health: A peek into the very top award winners, including the first Pharma Grand Prix in three years, an incredible accessibility move by IKEA, and a creative idea for puppy health that will be sure to make you smile.
Live from Cannes Lions: The biggest drivers of health outcomes are social determinants.
The prevalence of these life threatening conditions is increasing and medical scientists can’t seem to figure out why.
If you’ve ever visited a cancer ward in a big hospital, you probably remember that instant visceral reaction you had to the surroundings.
As members of the innovation team at GSW, we do a lot of ideation about patient experience.
Being alone is an increasingly important dynamic in healthcare.
When you wander the vast exhibit halls at CES 2015, it feels like you’ve been transported into some future Grand Bazaar of Istanbul, circa 2050.
If you’re like us, the bottom of your inbox is usually cluttered with emails you really mean to get back to, including lots of newsletters and alerts full of great research and insight.
What if changing just one thing would improve communication between doctors and patients, help lawmakers make better decisions, and even improve funding for science?
Last week, we got to take part in a workshop inspired by clues from the zeitgeist.
Eleven colleagues and I were among the lucky thousands who flocked to Cannes for the third annual Lions Health.
Every year around this time Manhattan Research publishes a list of the top apps preferred by doctors.
Innovation Hack with RB | Blog
Sharon James, the global head of R&D at RB, laid out a challenge for scientists, marketers, researchers and creatives = R&D innovation hack.
I borrowed this little gem from the bulletin board in my office.
It’s not every day that we get to see a colleague take the stage at Cannes.
You Have 99 Seconds. | Blog
Let’s start with the biggest number: 10 minutes.
Ogilvy recently released a report on pharma’s use of social media in 2014: Connecting the Dots.
I’ve heard through many marketing expert channels that the email newsletter is dead.
It takes a lot of bravery to be honest about health and healthcare.
MINI is the long-time leader in repeat purchasing and customer loyalty – in large part because they create an experience for the customer, not just the prospect.
Thanks to our brilliant contributors, we have another collection of healthcare experiences and innovations to share.