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When it comes to food, our stomachs may know very well when they’re full, but the brain has veto power.
I gave a fun talk at an eDTC conference about how marketing teams can uncover new approaches to innovation by looking at the principles that have driven our industry’s scientific innovation for decades.
Last week, we got to take part in a workshop inspired by clues from the zeitgeist.
saved by the pharmacy doc | Blog
The neighborhood drug store is evolving to offer a lot more than flu shots.
When the futurists at Ford started work on their first-ever trends report, they were looking for insights into what may influence consumers’ values, attitudes and behaviors in the coming year.
Alison Jackson, a contemporary artist who explores the cult of celebrity we all live in, kicked off Lions Health.
A few weeks ago, Seth Godin wrote a fairly-hilarious post about what organizations can learn from airports.
Keep Calm and Kaizen On | Blog
Kaizen is the Japanese practice of continuous improvement.
Huge thanks to all of you who have reached out to check in on the very quiet Health Experience Project over the last few weeks.
It seems wrong to start this post with a bunch of words since it’s all about how the time we spend with video is much more valuable.
Palo Alto, California —Connecting doctors and patients using technology is no easy task.
If you’re like us, the bottom of your inbox is usually cluttered with emails you really mean to get back to, including lots of newsletters and alerts full of great research and insight.
We were talking this weekend about what it would be like if every product had to list its risk information the way pharmaceuticals do.
Last year it looked like pharmaceutical companies might be left behind in the wave of innovation changing healthcare experience.
Every 73 days the amount of patient data doubles.
Tony Hsieh makes no small plans.
Live From Lions Health: A bracelet that changed the way families think about vaccines, a playroom for kids that’s a workout for parents, a nutrition-Rx from a railroad, and AI that’s prompting better in-train-station nutrition for busy commuters.
Next month, New York state will begin open enrollment for its health insurance marketplace.
For years, the goal of investing in better, more desirable pharmacies seemed to be in making them smaller.
Earlier this summer, I had a great conversation with Matt Cash, an ambitious innovator who has designed everything from better sales tools to more addictive sports fantasy games.
If you’ve ever visited a cancer ward in a big hospital, you probably remember that instant visceral reaction you had to the surroundings.
As members of the innovation team at GSW, we do a lot of ideation about patient experience.
Being alone is an increasingly important dynamic in healthcare.
Matt Anthony from Y&R has had an incredible career; one that earned him a spot on the Cannes stage.
Real Human Connections | Blog
Chemelle Evans, Vice President at Snow Companies asked panelists from Shire, UCB and AstraZeneca how we can use human connections to chart a new path for our industries.
Monique Levy, Vice President of Research at Decision Resources Group shared a whirlwind of research and ideas about the new tensions and needs in healthcare.
The New Bar For Leadership | Blog
Marc Boutin, CEO of the National Health Council, hosted a panel on how pharma embraces the new customer engagement paradigm.
Swipe Right To Save A Life | Blog
Today, Tinder is offering people experiences that go way beyond dating.
Fifteen Minutes of Fame? | Blog
In 2014, we saw the rise of medical kiosks among large-scale drug stores such as Walgreens and CVS.
Ogilvy recently released a report on pharma’s use of social media in 2014: Connecting the Dots.