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The New Bar For Leadership | Blog
Marc Boutin, CEO of the National Health Council, hosted a panel on how pharma embraces the new customer engagement paradigm.
Who is your gynecologist?
For years, the goal of investing in better, more desirable pharmacies seemed to be in making them smaller.
Alison Jackson, a contemporary artist who explores the cult of celebrity we all live in, kicked off Lions Health.
23andMe, started as an innovative, yet simple, take-home DNA sample pack.
What if a child could learn how to manage her diabetes from her teddy bear?
What if changing just one thing would improve communication between doctors and patients, help lawmakers make better decisions, and even improve funding for science?
According to a study by CapGemini and Quantia MD, the digital experience of healthcare is growing rapidly, especially among new physicians. 2014 is the digital tipping point where Digital Natives outnumber Digital Immigrants.
From Instinct to Evidence | Blog
I had the pleasure of joining Patrick Richard on the #efpphilly stage today to talk about a new path for innovation in pharmaceutical marketing.
Doug Weinbrenner, Senior Director of Social Media at inTouch Solutions and Rebeca Bechily, Group Marketing Manager at Baxalta, teamed up to share why they took their hemophilia program to instagram.
10 Cloverfield Lane is one of the movies featured on both Delta and Virgin Atlantic this month – so no surprise that so many Cannes attendees were primed and ready to hear this morning’s McCann Health presentation with Dan Trachtenberg, the film’s director.
Social vs. | Blog
Guessing the number one category of apps used on tablets is a pretty easy one: games.
Mark Baglin, Vice President of Global Marketing at Alnylam Pharmaceuticals, works in ultra ultra rare diseases, like Hereditary ATTR Amyloidosis.
Real Human Connections | Blog
Chemelle Evans, Vice President at Snow Companies asked panelists from Shire, UCB and AstraZeneca how we can use human connections to chart a new path for our industries.
Pharmaceutical innovators are getting patients involved in every aspect of drug development, from clinical trial design to commercialization to peer-to-peer support.
David Blair, Head of Health at Google, came to #efpphilly to talk about nothing less than the fusion of our digital and human lives.
Pfizer: Patients First | Blog
Andy Schmeltz, Senior Vice President of Patient & Health Impact at Pfizer Innovative Health took to the #efpphilly stage to share how his team is doubling down on its commitment to put patients first.
Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of pharma innovators.
David Lennon, VP & Franchise Head for US Oncology at Novartis, showed the #efpphilly crowd where we’re at as an industry with technology and data and where our opportunities lie for greater collaboration.
As members of the innovation team at GSW, we do a lot of ideation about patient experience.
Novartis' New Strategy | Blog
Last year’s bet on Google’s passive glucose-sensing contact lens was an important one for the appetite for risk and innovation at Novartis.
Last week, we got to take part in a workshop inspired by clues from the zeitgeist.
Thanks to our brilliant contributors, we have another collection of healthcare experiences and innovations to share.
Verywell.com | Blog
This week About.com launched a new standalone media property, Verywell, that brings the company into the consumer health space.
Every week, our contributors send in tons of great finds – from a how a new generation is handling midlife crises, to the radical shifts in how primary care is being delivered around the world, to how mood recognition is creating entirely new experiences in the living room.
More and more of us are caring for a loved one with a serious health issue.
Sharing data has been a sensitive subject in healthcare, but with companies and consumers becoming more willing to share data has drastically changed the way that we operate on a daily basis.
Healthcare truths are personal and can be really challenging to uncover.
If you’ve ever visited a cancer ward in a big hospital, you probably remember that instant visceral reaction you had to the surroundings.
Recently Adweek interviewed the new Chief Marketing Officer of CVS.