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#1

It's the Little Cheats That Derail Us | Blog

When it comes to food, our stomachs may know very well when they’re full, but the brain has veto power.

#2

Video: Transforming Healthcare Marketing | Blog

I gave a fun talk at an eDTC conference about how marketing teams can uncover new approaches to innovation by looking at the principles that have driven our industry’s scientific innovation for decades.

#3

HxP Picks: Best campaigns outside of pharma | Blog

Last week, we got to take part in a workshop inspired by clues from the zeitgeist.

#4

saved by the pharmacy doc | Blog

The neighborhood drug store is evolving to offer a lot more than flu shots.

#5

Enough with the gardening grandma pictures already | Blog

When the futurists at Ford started work on their first-ever trends report, they were looking for insights into what may influence consumers’ values, attitudes and behaviors in the coming year.

#6

Anything Could Happen: Arrests, Mobs, Or 1.3 Billion Views | Blog

Alison Jackson, a contemporary artist who explores the cult of celebrity we all live in, kicked off Lions Health.

#7

How ad hoc experimentation is changing the system | Blog

A few weeks ago, Seth Godin wrote a fairly-hilarious post about what organizations can learn from airports.

#8

Keep Calm and Kaizen On | Blog

Kaizen is the Japanese practice of continuous improvement.

#9

The Health Experience Project is back! | Blog

Huge thanks to all of you who have reached out to check in on the very quiet Health Experience Project over the last few weeks.

#10

Video that captures attention and changes minds | Blog

It seems wrong to start this post with a bunch of words since it’s all about how the time we spend with video is much more valuable.

#11

Creating a HIPAA Compliant App Just Got Easier | Blog

Palo Alto, California —Connecting doctors and patients using technology is no easy task.

#12

Highlights: 3 new reports on healthcare marketing | Blog

If you’re like us, the bottom of your inbox is usually cluttered with emails you really mean to get back to, including lots of newsletters and alerts full of great research and insight.

#13

Formality impedes communication | Blog

We were talking this weekend about what it would be like if every product had to list its risk information the way pharmaceuticals do.

#14

Is Pharma More Innovative Than Ever? | Blog

Last year it looked like pharmaceutical companies might be left behind in the wave of innovation changing healthcare experience.

#15

Watson Health and Cognitive Computing Design | Blog

Every 73 days the amount of patient data doubles.

#16

Zappos and ZDogg reimagine primary care in Vegas | Blog

Tony Hsieh makes no small plans.

#17

Four [MORE] Bold New Inventions Seen At Lions Health | Blog

Live From Lions Health: A bracelet that changed the way families think about vaccines, a playroom for kids that’s a workout for parents, a nutrition-Rx from a railroad, and AI that’s prompting better in-train-station nutrition for busy commuters.

#18

What If You Understood Your Health Insurance? | Blog

Next month, New York state will begin open enrollment for its health insurance marketplace.

#19

Pharmacists: The new heros of chronic care | Blog

For years, the goal of investing in better, more desirable pharmacies seemed to be in making them smaller.

#20

New Report: Sales Rep Trends and Best Practices | Blog

Earlier this summer, I had a great conversation with Matt Cash, an ambitious innovator who has designed everything from better sales tools to more addictive sports fantasy games.

#21

The Justice League takes over the cancer ward | Blog

If you’ve ever visited a cancer ward in a big hospital, you probably remember that instant visceral reaction you had to the surroundings.

#22

A Beautiful Patient Experience | Blog

As members of the innovation team at GSW, we do a lot of ideation about patient experience.

#23

Do You Ever Feel Like You're In This Alone? | Blog

Being alone is an increasingly important dynamic in healthcare.

#24

Cancer's Greatest Vulnerability is Knowledge | Blog

Matt Anthony from Y&R has had an incredible career; one that earned him a spot on the Cannes stage.

#25

Real Human Connections | Blog

Chemelle Evans, Vice President at Snow Companies asked panelists from Shire, UCB and AstraZeneca how we can use human connections to chart a new path for our industries.

#26

DPE15: New Digital Needs of Physicians, Payers and Patients | Blog

Monique Levy, Vice President of Research at Decision Resources Group shared a whirlwind of research and ideas about the new tensions and needs in healthcare.

#27

The New Bar For Leadership | Blog

Marc Boutin, CEO of the National Health Council, hosted a panel on how pharma embraces the new customer engagement paradigm.

#28

Swipe Right To Save A Life | Blog

Today, Tinder is offering people experiences that go way beyond dating.

#29

Fifteen Minutes of Fame? | Blog

In 2014, we saw the rise of medical kiosks among large-scale drug stores such as Walgreens and CVS.

#30

Pharma Tweets Up by 530% in 2014 | Blog

Ogilvy recently released a report on pharma’s use of social media in 2014: Connecting the Dots.

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