Search Results

Your search matched 423 results

#1

Trend: A new role for artifacts in marketing | Blog

I borrowed this little gem from the bulletin board in my office.

#2

The thin line between denial and hope | Blog

Amanda Bennett is a Pulitzer Prize-winning journalist and author of The Cost of Hope.

#3

HxP Picks: Identity, DTC, lenticulars, and empathy | Blog

Some of our favorites!

#4

How Social Business Is Changing Experience at Teva | Blog

By the end of a typical week, my Outlook calendar looks like the bitter end of a Tetris game with meetings stacked two and three deep in any given hour.

#5

SnackStat: Rock, Paper, Digital | Blog

New physicians are steadily tossing out the paper resources for digital channels.

#6

At Your Service: A New Paradigm? | Blog

I read an article last month in MM&M that I can’t seem to shake: “Why Pharma Should Stop Marketing Products and Start Marketing Services”1, written by Zoe Dunn.

#7

The Health And Wellness Winners At Cannes Lions | Blog

Live from Cannes Lions Health: A peek into the very top award winners, including the first Pharma Grand Prix in three years, an incredible accessibility move by IKEA, and a creative idea for puppy health that will be sure to make you smile.

#8

New Report: Sales Rep Trends and Best Practices | Blog

Earlier this summer, I had a great conversation with Matt Cash, an ambitious innovator who has designed everything from better sales tools to more addictive sports fantasy games.

#9

The Justice League takes over the cancer ward | Blog

If you’ve ever visited a cancer ward in a big hospital, you probably remember that instant visceral reaction you had to the surroundings.

#10

Infographic: The Impact of Health Literacy | Blog

Being a patient – it’s a job no one wants and almost no one is prepared for.

#11

A Beautiful Patient Experience | Blog

As members of the innovation team at GSW, we do a lot of ideation about patient experience.

#12

Do You Ever Feel Like You're In This Alone? | Blog

Being alone is an increasingly important dynamic in healthcare.

#13

5 Non-Healthcare Innovations at CES That Are Perfect For Healthcare | Blog

When you wander the vast exhibit halls at CES 2015, it feels like you’ve been transported into some future Grand Bazaar of Istanbul, circa 2050.

#14

Best 13 Healthcare Experiences of 2013 | Blog

What if a child could learn how to manage her diabetes from her teddy bear?

#15

HxP Picks: Best campaigns outside of pharma | Blog

Last week, we got to take part in a workshop inspired by clues from the zeitgeist.

#16

Lions Health 2016: All the Highlights from Cannes (Download) | Blog

Eleven colleagues and I were among the lucky thousands who flocked to Cannes for the third annual Lions Health.

#17

Doximity: Doctors Prefer iOS Over Android | Blog

Apple is specifically targeting the healthcare industry with the launch of their new Apple Watch along with their Healthkit framework to track and store your health data.

#18

Doximity wins doctor social wars | Blog

Every year around this time Manhattan Research publishes a list of the top apps preferred by doctors.

#19

New Ads for New Era | Blog

This week, two of the world’s biggest digital players started unveiling new ad units and approaches designed for how we use digital tools right now.

#20

3 Ways Accountable Care Changes Pharma Marketing | Blog

It’s always nice to see standout marketing from the pharmaceutical industry featured in the advertising press.

#21

How an App Raised Adherence by 54% | Blog

Here’s a fantastic little case study of our Let’s Play trend in action (see Digital Trend #6).

#22

You Have 99 Seconds. | Blog

Let’s start with the biggest number: 10 minutes.

#23

HXP Picks: New apps, new stories, new world | Blog

Thanks to our brilliant contributors, we have another collection of healthcare experiences and innovations to share.

#24

Pharma Tweets Up by 530% in 2014 | Blog

Ogilvy recently released a report on pharma’s use of social media in 2014: Connecting the Dots.

#25

What If You Understood Your Health Insurance? | Blog

Next month, New York state will begin open enrollment for its health insurance marketplace.

#26

Merck Tackles the Realities of Longer Life Expectancies | Blog

Ask a room at Lions Health who believes they’ll live to 80 years old?

#27

Infographic: Stick It In Your Inbox | Blog

I’ve heard through many marketing expert channels that the email newsletter is dead.

#28

Zappos and ZDogg reimagine primary care in Vegas | Blog

Tony Hsieh makes no small plans.

#29

Four pharma ads and actions to watch | Blog

It takes a lot of bravery to be honest about health and healthcare.

#30

New Infographic: Millennial Physicians | Blog

When I finished reading the report out from our survey of millennial physicians, my first reaction was: We’ve got work to do.