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#1

In China: Healthcare Isn’t About Care, But Cure | Blog

Live from Cannes Lions Health: That headline was one of the first comments in a panel on the world’s second largest healthcare market.

#2

Lions Health 2016: All the Highlights from Cannes (Download) | Blog

Eleven colleagues and I were among the lucky thousands who flocked to Cannes for the third annual Lions Health.

#3

A Beautiful Patient Experience | Blog

As members of the innovation team at GSW, we do a lot of ideation about patient experience.

#4

The Justice League takes over the cancer ward | Blog

If you’ve ever visited a cancer ward in a big hospital, you probably remember that instant visceral reaction you had to the surroundings.

#5

Do You Ever Feel Like You're In This Alone? | Blog

Being alone is an increasingly important dynamic in healthcare.

#6

The New Caregiver: Working, Digital, Stretched | Blog

More and more of us are caring for a loved one with a serious health issue.

#7

Highlights: 3 new reports on healthcare marketing | Blog

If you’re like us, the bottom of your inbox is usually cluttered with emails you really mean to get back to, including lots of newsletters and alerts full of great research and insight.

#8

Teaching healthcare to talk like patients | Blog

What if changing just one thing would improve communication between doctors and patients, help lawmakers make better decisions, and even improve funding for science?

#9

HxP Picks: Best campaigns outside of pharma | Blog

Last week, we got to take part in a workshop inspired by clues from the zeitgeist.

#10

HXP Picks: New apps, new stories, new world | Blog

Thanks to our brilliant contributors, we have another collection of healthcare experiences and innovations to share.

#11

Four pharma ads and actions to watch | Blog

It takes a lot of bravery to be honest about health and healthcare.

#12

Infographic: Stick It In Your Inbox | Blog

I’ve heard through many marketing expert channels that the email newsletter is dead.

#13

Zappos and ZDogg reimagine primary care in Vegas | Blog

Tony Hsieh makes no small plans.

#14

Merck Tackles the Realities of Longer Life Expectancies | Blog

Ask a room at Lions Health who believes they’ll live to 80 years old?

#15

How an App Raised Adherence by 54% | Blog

Here’s a fantastic little case study of our Let’s Play trend in action (see Digital Trend #6).

#16

New Ads for New Era | Blog

This week, two of the world’s biggest digital players started unveiling new ad units and approaches designed for how we use digital tools right now.

#17

Direct Marketing You Can't Forget | Blog

I’ve spent most of my career specializing in digital and innovation, but one of the most memorable tactics I ever worked on was an envelope.

#18

3 Ways Accountable Care Changes Pharma Marketing | Blog

It’s always nice to see standout marketing from the pharmaceutical industry featured in the advertising press.

#19

Pharma Tweets Up by 530% in 2014 | Blog

Ogilvy recently released a report on pharma’s use of social media in 2014: Connecting the Dots.

#20

New Infographic: Millennial Physicians | Blog

When I finished reading the report out from our survey of millennial physicians, my first reaction was: We’ve got work to do.

#21

Trend: A new role for artifacts in marketing | Blog

I borrowed this little gem from the bulletin board in my office.

#22

Jon Stewart Talks Pharma Innovation | Blog

It’s not every day I see someone I know pop up on the Daily Show; so, it was kind of a thrill to see David Rose, MIT researcher and Ditto Labs CEO, walk up to the interview desk (and a great reason not to fast forward through the interview section for once!)

#23

You Have 99 Seconds. | Blog

Let’s start with the biggest number: 10 minutes.

#24

DPE15: New Digital Needs of Physicians, Payers and Patients | Blog

Monique Levy, Vice President of Research at Decision Resources Group shared a whirlwind of research and ideas about the new tensions and needs in healthcare.

#25

The Science of Art and Empathy - with inVentiv | Blog

It’s not every day that we get to see a colleague take the stage at Cannes.

#26

Five Ways Pharma Is Creating Brand Fans | Blog

MINI is the long-time leader in repeat purchasing and customer loyalty – in large part because they create an experience for the customer, not just the prospect.

#27

DPE15: How Doctors Use Journals Today | Blog

Chantal Kolber, Director of Digital Sales and Strategy at Wolters Kluwer, said that pharmaceutical brands are the original content marketers.

#28

Three Fascinating Things About Humans | Blog

To help people make the best decisions about their health, you have to know a lot about them.

#29

The future of lifesaving wearables | Blog

As wearable technology continues as one of the fastest growing categories on the market, new inventions will likely be developing and introduced in 2016.

#30

Is Pharma More Innovative Than Ever? | Blog

Last year it looked like pharmaceutical companies might be left behind in the wave of innovation changing healthcare experience.