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#1

Free Poster: Value Beyond the Pill Strategies | Blog

Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of pharma innovators.

#2

What If You Understood Your Health Insurance? | Blog

Next month, New York state will begin open enrollment for its health insurance marketplace.

#3

The New Caregiver: Working, Digital, Stretched | Blog

More and more of us are caring for a loved one with a serious health issue.

#4

The Justice League takes over the cancer ward | Blog

If you’ve ever visited a cancer ward in a big hospital, you probably remember that instant visceral reaction you had to the surroundings.

#5

Creating a HIPAA Compliant App Just Got Easier | Blog

Palo Alto, California —Connecting doctors and patients using technology is no easy task.

#6

SnackStat: Rock, Paper, Digital | Blog

New physicians are steadily tossing out the paper resources for digital channels.

#7

Validic Aiming To Standardize and Connect Wearable Data | Blog

While wearables are getting quite a bit of attention in the quantified self movement, what to do with this type of data has been a puzzle to healthcare professionals.

#8

Seizure Detection at Arm's Length | Blog

Medical sensors are infamous for being bulky and not mobile-friendly.

#9

Creating a Culture of Measurement | Blog

David Lennon, VP & Franchise Head for US Oncology at Novartis, showed the #efpphilly crowd where we’re at as an industry with technology and data and where our opportunities lie for greater collaboration.

#10

HXP Picks: New apps, new stories, new world | Blog

Thanks to our brilliant contributors, we have another collection of healthcare experiences and innovations to share.

#11

Pfizer: Patients First | Blog

Andy Schmeltz, Senior Vice President of Patient & Health Impact at Pfizer Innovative Health took to the #efpphilly stage to share how his team is doubling down on its commitment to put patients first.

#12

Direct Marketing You Can't Forget | Blog

I’ve spent most of my career specializing in digital and innovation, but one of the most memorable tactics I ever worked on was an envelope.

#13

10 Apps For Caregivers | Blog

Many of us are faced with the daunting task of caring for our loved ones.

#14

Doximity: Doctors Prefer iOS Over Android | Blog

Apple is specifically targeting the healthcare industry with the launch of their new Apple Watch along with their Healthkit framework to track and store your health data.

#15

You Know What Real Women Have Time For?? | Blog

In the commercials, weekday mornings look amazing.

#16

Best 13 Healthcare Experiences of 2013 | Blog

What if a child could learn how to manage her diabetes from her teddy bear?

#17

Pfizer's Innovation Lead on Changing Culture | Blog

Daniel Seewald is the Director of Worldwide Innovation at Pfizer.

#18

Patient-Finding Approaches for Rare Disease | Blog

Mark Baglin, Vice President of Global Marketing at Alnylam Pharmaceuticals, works in ultra ultra rare diseases, like Hereditary ATTR Amyloidosis.

#19

Keep Calm and Kaizen On | Blog

Kaizen is the Japanese practice of continuous improvement.

#20

2014 Healthcare Trends: Exclusive iBook | Blog

We’re excited to share our top eight predictions on the big shifts that will change expectations for healthcare marketing and communications in 2014.

#21

New Report: Sales Rep Trends and Best Practices | Blog

Earlier this summer, I had a great conversation with Matt Cash, an ambitious innovator who has designed everything from better sales tools to more addictive sports fantasy games.

#22

I Hope I Get Old! | Blog

Pfizer showed people two sets of portraits: the first, smiling people in their 30s; the second, smiling people in their 70s.

#23

Teaching healthcare to talk like patients | Blog

What if changing just one thing would improve communication between doctors and patients, help lawmakers make better decisions, and even improve funding for science?

#24

HxP Picks: Best campaigns outside of pharma | Blog

Last week, we got to take part in a workshop inspired by clues from the zeitgeist.

#25

Breaking Bias In Healthcare Experience | Blog

Who is your gynecologist?

#26

Watson Health and Cognitive Computing Design | Blog

Every 73 days the amount of patient data doubles.

#27

Fighting for Creativity: 4th Time's the Charm | Blog

Live From Lions Health: What better way to kickoff a conference on creativity in healthcare than hearing from someone who faced big, difficult challenges and used resilience and imagination to overcome them?

#28

How an App Raised Adherence by 54% | Blog

Here’s a fantastic little case study of our Let’s Play trend in action (see Digital Trend #6).

#29

Merck Tackles the Realities of Longer Life Expectancies | Blog

Ask a room at Lions Health who believes they’ll live to 80 years old?

#30

New Clues: The Isolated Healthcare Professional | Blog

I wonder how many students in medical school today are really excited about their future careers?