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I borrowed this little gem from the bulletin board in my office.
Amanda Bennett is a Pulitzer Prize-winning journalist and author of The Cost of Hope.
Some of our favorites!
By the end of a typical week, my Outlook calendar looks like the bitter end of a Tetris game with meetings stacked two and three deep in any given hour.
New physicians are steadily tossing out the paper resources for digital channels.
I read an article last month in MM&M that I can’t seem to shake: “Why Pharma Should Stop Marketing Products and Start Marketing Services”1, written by Zoe Dunn.
Live from Cannes Lions Health: A peek into the very top award winners, including the first Pharma Grand Prix in three years, an incredible accessibility move by IKEA, and a creative idea for puppy health that will be sure to make you smile.
Earlier this summer, I had a great conversation with Matt Cash, an ambitious innovator who has designed everything from better sales tools to more addictive sports fantasy games.
If you’ve ever visited a cancer ward in a big hospital, you probably remember that instant visceral reaction you had to the surroundings.
Being a patient – it’s a job no one wants and almost no one is prepared for.
As members of the innovation team at GSW, we do a lot of ideation about patient experience.
Being alone is an increasingly important dynamic in healthcare.
When you wander the vast exhibit halls at CES 2015, it feels like you’ve been transported into some future Grand Bazaar of Istanbul, circa 2050.
What if a child could learn how to manage her diabetes from her teddy bear?
Last week, we got to take part in a workshop inspired by clues from the zeitgeist.
Eleven colleagues and I were among the lucky thousands who flocked to Cannes for the third annual Lions Health.
Apple is specifically targeting the healthcare industry with the launch of their new Apple Watch along with their Healthkit framework to track and store your health data.
Every year around this time Manhattan Research publishes a list of the top apps preferred by doctors.
New Ads for New Era | Blog
This week, two of the world’s biggest digital players started unveiling new ad units and approaches designed for how we use digital tools right now.
It’s always nice to see standout marketing from the pharmaceutical industry featured in the advertising press.
Here’s a fantastic little case study of our Let’s Play trend in action (see Digital Trend #6).
You Have 99 Seconds. | Blog
Let’s start with the biggest number: 10 minutes.
Thanks to our brilliant contributors, we have another collection of healthcare experiences and innovations to share.
Ogilvy recently released a report on pharma’s use of social media in 2014: Connecting the Dots.
Next month, New York state will begin open enrollment for its health insurance marketplace.
Ask a room at Lions Health who believes they’ll live to 80 years old?
I’ve heard through many marketing expert channels that the email newsletter is dead.
Tony Hsieh makes no small plans.
It takes a lot of bravery to be honest about health and healthcare.
When I finished reading the report out from our survey of millennial physicians, my first reaction was: We’ve got work to do.