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Doug Weinbrenner, Senior Director of Social Media at inTouch Solutions and Rebeca Bechily, Group Marketing Manager at Baxalta, teamed up to share why they took their hemophilia program to instagram.
One shift we’ve been tracking is the pharmacy’s changing role.
Tony Hsieh makes no small plans.
To help people make the best decisions about their health, you have to know a lot about them.
When you wander the vast exhibit halls at CES 2015, it feels like you’ve been transported into some future Grand Bazaar of Istanbul, circa 2050.
Last year it looked like pharmaceutical companies might be left behind in the wave of innovation changing healthcare experience.
Last week, we got to take part in a workshop inspired by clues from the zeitgeist.
I wonder how many students in medical school today are really excited about their future careers?
Ryan Quigley, Vice President, Immunology, Global Marketing, and Bruce Henderson, Chief Creative Officer at Jack Morton Worldwide, took the stage at Cannes to talk about ways to build brands through brand experience.
This is it!
It’s hard to believe that with all of the breakthrough advances in healthcare over the years, the stethoscope, one of the most essential medical tools, has remained unchanged for 200 years.
Healthcare truths are personal and can be really challenging to uncover.
From Instinct to Evidence | Blog
I had the pleasure of joining Patrick Richard on the #efpphilly stage today to talk about a new path for innovation in pharmaceutical marketing.
David Lennon, VP & Franchise Head for US Oncology at Novartis, showed the #efpphilly crowd where we’re at as an industry with technology and data and where our opportunities lie for greater collaboration.
As wearable technology continues as one of the fastest growing categories on the market, new inventions will likely be developing and introduced in 2016.
Matt Anthony from Y&R has had an incredible career; one that earned him a spot on the Cannes stage.
David Reim, Chief Product Officer at DMD, started his #efpphilly talk with the big question: why are sales reps still the gold standard of physician engagement?
Pfizer: Patients First | Blog
Andy Schmeltz, Senior Vice President of Patient & Health Impact at Pfizer Innovative Health took to the #efpphilly stage to share how his team is doubling down on its commitment to put patients first.
Being alone is an increasingly important dynamic in healthcare.
Daniel Seewald is the Director of Worldwide Innovation at Pfizer.
It’s a ghost!
If you’ve ever visited a cancer ward in a big hospital, you probably remember that instant visceral reaction you had to the surroundings.
Every 73 days the amount of patient data doubles.
Novartis' New Strategy | Blog
Last year’s bet on Google’s passive glucose-sensing contact lens was an important one for the appetite for risk and innovation at Novartis.
Verywell.com | Blog
This week About.com launched a new standalone media property, Verywell, that brings the company into the consumer health space.
If you’re like us, the bottom of your inbox is usually cluttered with emails you really mean to get back to, including lots of newsletters and alerts full of great research and insight.
New Ads for New Era | Blog
This week, two of the world’s biggest digital players started unveiling new ad units and approaches designed for how we use digital tools right now.
You Have 99 Seconds. | Blog
Let’s start with the biggest number: 10 minutes.
I borrowed this little gem from the bulletin board in my office.
For years, the goal of investing in better, more desirable pharmacies seemed to be in making them smaller.