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#1

Direct Marketing You Can't Forget | Blog

I’ve spent most of my career specializing in digital and innovation, but one of the most memorable tactics I ever worked on was an envelope.

#2

Quickies: 12 Snack-size Healthcare Headlines | Blog

The coolest doctor we know just joined AT&T, BMS used four words to poison a competitive launch, all your pills now come in handy to-go packs, the way the internet is organized is changing, clinical trial data has been freed and much more!

#3

Advocacy in HIV: Applying Blood Pressure | Blog

Live From Lions Health: Nearly 2/3s of the world’s developed countries have a ban on gay and bisexual men donating blood.

#4

The Medical Research Revolution | Blog

March’s Apple Live event generated some intriguing buzz around the coveted Apple Watch, along with some innovative updates to Apple’s existing product line.

#5

Showing Science In 8 Social-Ready Rules | Blog

Grey’s Jason Kahner brought one of his heroes to the stage to kick off the second day of Lions Health.

#6

2015 Trends: Here We Go! | Blog

Well, it’s officially begun: 34 trend watchers* from the U.S. and Europe have weighed in with their picks for the top trends changing expectations (and brand opportunities) in 2015.

#7

Steal-Worthy Ideas For Better Healthcare Marketing | Blog

I was chatting with Jeff Giermek about innovation today.

#8

Customizable Healthcare Delivery | Blog

What’s the toughest part about getting the medical care you need?

#9

Patient USA: Bringing the Patient Voice to Novartis Trials | Blog

In 2015, Novartis made a bold declaration for what patients should expect from the company in areas ranging from clinical trials to access to medicines.

#10

The Health And Wellness Winners At Cannes Lions | Blog

Live from Cannes Lions Health: A peek into the very top award winners, including the first Pharma Grand Prix in three years, an incredible accessibility move by IKEA, and a creative idea for puppy health that will be sure to make you smile.

#11

Changing lives by thinking about social factors first | Blog

Live from Cannes Lions: The biggest drivers of health outcomes are social determinants.

#12

Infographic: Food Allergy Awareness Week (May 11-17) | Blog

The prevalence of these life threatening conditions is increasing and medical scientists can’t seem to figure out why.

#13

The Justice League takes over the cancer ward | Blog

If you’ve ever visited a cancer ward in a big hospital, you probably remember that instant visceral reaction you had to the surroundings.

#14

A Beautiful Patient Experience | Blog

As members of the innovation team at GSW, we do a lot of ideation about patient experience.

#15

Do You Ever Feel Like You're In This Alone? | Blog

Being alone is an increasingly important dynamic in healthcare.

#16

5 Non-Healthcare Innovations at CES That Are Perfect For Healthcare | Blog

When you wander the vast exhibit halls at CES 2015, it feels like you’ve been transported into some future Grand Bazaar of Istanbul, circa 2050.

#17

Highlights: 3 new reports on healthcare marketing | Blog

If you’re like us, the bottom of your inbox is usually cluttered with emails you really mean to get back to, including lots of newsletters and alerts full of great research and insight.

#18

Teaching healthcare to talk like patients | Blog

What if changing just one thing would improve communication between doctors and patients, help lawmakers make better decisions, and even improve funding for science?

#19

HxP Picks: Best campaigns outside of pharma | Blog

Last week, we got to take part in a workshop inspired by clues from the zeitgeist.

#20

Lions Health 2016: All the Highlights from Cannes (Download) | Blog

Eleven colleagues and I were among the lucky thousands who flocked to Cannes for the third annual Lions Health.

#21

Doximity wins doctor social wars | Blog

Every year around this time Manhattan Research publishes a list of the top apps preferred by doctors.

#22

Innovation Hack with RB | Blog

Sharon James, the global head of R&D at RB, laid out a challenge for scientists, marketers, researchers and creatives = R&D innovation hack.

#23

Trend: A new role for artifacts in marketing | Blog

I borrowed this little gem from the bulletin board in my office.

#24

The Science of Art and Empathy - with inVentiv | Blog

It’s not every day that we get to see a colleague take the stage at Cannes.

#25

You Have 99 Seconds. | Blog

Let’s start with the biggest number: 10 minutes.

#26

Pharma Tweets Up by 530% in 2014 | Blog

Ogilvy recently released a report on pharma’s use of social media in 2014: Connecting the Dots.

#27

Infographic: Stick It In Your Inbox | Blog

I’ve heard through many marketing expert channels that the email newsletter is dead.

#28

Four pharma ads and actions to watch | Blog

It takes a lot of bravery to be honest about health and healthcare.

#29

Five Ways Pharma Is Creating Brand Fans | Blog

MINI is the long-time leader in repeat purchasing and customer loyalty – in large part because they create an experience for the customer, not just the prospect.

#30

HXP Picks: New apps, new stories, new world | Blog

Thanks to our brilliant contributors, we have another collection of healthcare experiences and innovations to share.