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#1

3 Big Ideas for Patient Support from AstraZeneca | Blog

Healthcare truths are personal and can be really challenging to uncover.

#2

DPE15: How Doctors Use Journals Today | Blog

Chantal Kolber, Director of Digital Sales and Strategy at Wolters Kluwer, said that pharmaceutical brands are the original content marketers.

#3

Give a care with rethink breast cancer | Blog

Live From Lions Health: What do you do when someone you know gets breast cancer?

#4

Four pharma ads and actions to watch | Blog

It takes a lot of bravery to be honest about health and healthcare.

#5

The New Caregiver: Working, Digital, Stretched | Blog

More and more of us are caring for a loved one with a serious health issue.

#6

New Ads for New Era | Blog

This week, two of the world’s biggest digital players started unveiling new ad units and approaches designed for how we use digital tools right now.

#7

The most powerful word in healthcare: BECAUSE | Blog

This is the simplest research project you’ll read about all week.

#8

DPE15: New Digital Needs of Physicians, Payers and Patients | Blog

Monique Levy, Vice President of Research at Decision Resources Group shared a whirlwind of research and ideas about the new tensions and needs in healthcare.

#9

The future of lifesaving wearables | Blog

As wearable technology continues as one of the fastest growing categories on the market, new inventions will likely be developing and introduced in 2016.

#10

Will Health Monitoring Technology Add 6 Months to Your Life? | Blog

Gartner recently predicted that by 2020, developed world life expectancy will increase by 0.5 years due to widespread adoption of wireless health monitoring technology.

#11

More from CES Digital Health Summit | Blog

Looking back over my notes on CES, I realized there was a common thread to some of the talks that weren’t really focused in this particular direction.

#12

New Report: Sales Rep Trends and Best Practices | Blog

Earlier this summer, I had a great conversation with Matt Cash, an ambitious innovator who has designed everything from better sales tools to more addictive sports fantasy games.

#13

Timing Is Vital! | Blog

As Content Marketing World‘s recap of recaps passed through my LinkedIn news feed, I decided to share my own perspective on what we learned at the conference.

#14

5 Non-Healthcare Innovations at CES That Are Perfect For Healthcare | Blog

When you wander the vast exhibit halls at CES 2015, it feels like you’ve been transported into some future Grand Bazaar of Istanbul, circa 2050.

#15

The Global Communications Expectation | Blog

Sukh Chugh, Director of Research and Development Informatics Services (RDIS) at Allergan, stepped up to the Digital Pharma West podium to talk about managing global teams as one of the last talks of the day.

#16

Pharma Tweets Up by 530% in 2014 | Blog

Ogilvy recently released a report on pharma’s use of social media in 2014: Connecting the Dots.

#17

Free Poster: Value Beyond the Pill Strategies | Blog

Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of pharma innovators.

#18

Zappos and ZDogg reimagine primary care in Vegas | Blog

Tony Hsieh makes no small plans.

#19

Pharmacists: The new heros of chronic care | Blog

For years, the goal of investing in better, more desirable pharmacies seemed to be in making them smaller.

#20

I Hope I Get Old! | Blog

Pfizer showed people two sets of portraits: the first, smiling people in their 30s; the second, smiling people in their 70s.

#21

Fun signs beat finger-wagging commands | Blog

Nobody gets human motivation like Dan Pink.

#22

Google Health: We no longer go online. | Blog

David Blair, Head of Health at Google, came to #efpphilly to talk about nothing less than the fusion of our digital and human lives.

#23

How MOOCs could empower the newly diagnosed | Blog

MOOCs have disrupted the elite world of higher education.

#24

Keep Calm and Kaizen On | Blog

Kaizen is the Japanese practice of continuous improvement.

#25

Four [MORE] Bold New Inventions Seen At Lions Health | Blog

Live From Lions Health: A bracelet that changed the way families think about vaccines, a playroom for kids that’s a workout for parents, a nutrition-Rx from a railroad, and AI that’s prompting better in-train-station nutrition for busy commuters.

#26

Infographic: The Impact of Health Literacy | Blog

Being a patient – it’s a job no one wants and almost no one is prepared for.

#27

A Beautiful Patient Experience | Blog

As members of the innovation team at GSW, we do a lot of ideation about patient experience.

#28

HxP Picks: Best campaigns outside of pharma | Blog

Last week, we got to take part in a workshop inspired by clues from the zeitgeist.

#29

Highlights: 3 new reports on healthcare marketing | Blog

If you’re like us, the bottom of your inbox is usually cluttered with emails you really mean to get back to, including lots of newsletters and alerts full of great research and insight.

#30

Creating a HIPAA Compliant App Just Got Easier | Blog

Palo Alto, California —Connecting doctors and patients using technology is no easy task.