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Changing the Way You Buy Drugs | Blog
The New York Times recently published an article on two new online ventures, GoodRx and Blink Health.
Novartis' New Strategy | Blog
Last year’s bet on Google’s passive glucose-sensing contact lens was an important one for the appetite for risk and innovation at Novartis.
5 Non-Healthcare Innovations at CES That Are Perfect For Healthcare | Blog
When you wander the vast exhibit halls at CES 2015, it feels like you’ve been transported into some future Grand Bazaar of Istanbul, circa 2050.
Teaching healthcare to talk like patients | Blog
What if changing just one thing would improve communication between doctors and patients, help lawmakers make better decisions, and even improve funding for science?
Keep Calm and Kaizen On | Blog
Kaizen is the Japanese practice of continuous improvement.
SnackStat: Must See YouTube? | Blog
Searching to reach that every popular 18-34 yrs. demographic?
New Ads for New Era | Blog
This week, two of the world’s biggest digital players started unveiling new ad units and approaches designed for how we use digital tools right now.
Infographic: Stick It In Your Inbox | Blog
I’ve heard through many marketing expert channels that the email newsletter is dead.
Google Health: We no longer go online. | Blog
David Blair, Head of Health at Google, came to #efpphilly to talk about nothing less than the fusion of our digital and human lives.
Four pharma ads and actions to watch | Blog
It takes a lot of bravery to be honest about health and healthcare.
3 Big Ideas for Patient Support from AstraZeneca | Blog
Healthcare truths are personal and can be really challenging to uncover.
A Beautiful Patient Experience | Blog
As members of the innovation team at GSW, we do a lot of ideation about patient experience.
Zappos and ZDogg reimagine primary care in Vegas | Blog
Tony Hsieh makes no small plans.
Living While Dying: A Guide | Blog
Claire Wineland is 20 years old.
HXP Picks: New apps, new stories, new world | Blog
Thanks to our brilliant contributors, we have another collection of healthcare experiences and innovations to share.
Lions Health 2016: All the Highlights from Cannes (Download) | Blog
Eleven colleagues and I were among the lucky thousands who flocked to Cannes for the third annual Lions Health.
Do You Ever Feel Like You're In This Alone? | Blog
Being alone is an increasingly important dynamic in healthcare.
Direct Marketing You Can't Forget | Blog
I’ve spent most of my career specializing in digital and innovation, but one of the most memorable tactics I ever worked on was an envelope.
You Have 99 Seconds. | Blog
Let’s start with the biggest number: 10 minutes.
HxP Picks: Best campaigns outside of pharma | Blog
Last week, we got to take part in a workshop inspired by clues from the zeitgeist.
Merck Tackles the Realities of Longer Life Expectancies | Blog
Ask a room at Lions Health who believes they’ll live to 80 years old?
3 Ways Accountable Care Changes Pharma Marketing | Blog
It’s always nice to see standout marketing from the pharmaceutical industry featured in the advertising press.
Highlights: 3 new reports on healthcare marketing | Blog
If you’re like us, the bottom of your inbox is usually cluttered with emails you really mean to get back to, including lots of newsletters and alerts full of great research and insight.
What If You Understood Your Health Insurance? | Blog
Next month, New York state will begin open enrollment for its health insurance marketplace.
Is Pharma More Innovative Than Ever? | Blog
Last year it looked like pharmaceutical companies might be left behind in the wave of innovation changing healthcare experience.
The New Caregiver: Working, Digital, Stretched | Blog
More and more of us are caring for a loved one with a serious health issue.
DPE15: New Digital Needs of Physicians, Payers and Patients | Blog
Monique Levy, Vice President of Research at Decision Resources Group shared a whirlwind of research and ideas about the new tensions and needs in healthcare.
The Science of Art and Empathy - with inVentiv | Blog
It’s not every day that we get to see a colleague take the stage at Cannes.
Five Ways Pharma Is Creating Brand Fans | Blog
MINI is the long-time leader in repeat purchasing and customer loyalty – in large part because they create an experience for the customer, not just the prospect.
Forget mobile, the future may be furniture | Blog
If there’s one person almost everyone in pharmaceutical marketing has met, it’s David Rose.
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