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Over the last few years, terms like patient-centric marketing and adding value beyond the pill have become immensely popular in the board rooms of pharma innovators.
Next month, New York state will begin open enrollment for its health insurance marketplace.
More and more of us are caring for a loved one with a serious health issue.
If you’ve ever visited a cancer ward in a big hospital, you probably remember that instant visceral reaction you had to the surroundings.
Palo Alto, California —Connecting doctors and patients using technology is no easy task.
New physicians are steadily tossing out the paper resources for digital channels.
While wearables are getting quite a bit of attention in the quantified self movement, what to do with this type of data has been a puzzle to healthcare professionals.
Medical sensors are infamous for being bulky and not mobile-friendly.
David Lennon, VP & Franchise Head for US Oncology at Novartis, showed the #efpphilly crowd where we’re at as an industry with technology and data and where our opportunities lie for greater collaboration.
Thanks to our brilliant contributors, we have another collection of healthcare experiences and innovations to share.
Pfizer: Patients First | Blog
Andy Schmeltz, Senior Vice President of Patient & Health Impact at Pfizer Innovative Health took to the #efpphilly stage to share how his team is doubling down on its commitment to put patients first.
I’ve spent most of my career specializing in digital and innovation, but one of the most memorable tactics I ever worked on was an envelope.
10 Apps For Caregivers | Blog
Many of us are faced with the daunting task of caring for our loved ones.
Apple is specifically targeting the healthcare industry with the launch of their new Apple Watch along with their Healthkit framework to track and store your health data.
In the commercials, weekday mornings look amazing.
What if a child could learn how to manage her diabetes from her teddy bear?
Daniel Seewald is the Director of Worldwide Innovation at Pfizer.
Mark Baglin, Vice President of Global Marketing at Alnylam Pharmaceuticals, works in ultra ultra rare diseases, like Hereditary ATTR Amyloidosis.
Keep Calm and Kaizen On | Blog
Kaizen is the Japanese practice of continuous improvement.
We’re excited to share our top eight predictions on the big shifts that will change expectations for healthcare marketing and communications in 2014.
Earlier this summer, I had a great conversation with Matt Cash, an ambitious innovator who has designed everything from better sales tools to more addictive sports fantasy games.
I Hope I Get Old! | Blog
Pfizer showed people two sets of portraits: the first, smiling people in their 30s; the second, smiling people in their 70s.
What if changing just one thing would improve communication between doctors and patients, help lawmakers make better decisions, and even improve funding for science?
Last week, we got to take part in a workshop inspired by clues from the zeitgeist.
Who is your gynecologist?
Every 73 days the amount of patient data doubles.
Live From Lions Health: What better way to kickoff a conference on creativity in healthcare than hearing from someone who faced big, difficult challenges and used resilience and imagination to overcome them?
Here’s a fantastic little case study of our Let’s Play trend in action (see Digital Trend #6).
Ask a room at Lions Health who believes they’ll live to 80 years old?
I wonder how many students in medical school today are really excited about their future careers?