Columbus, OH — Around this time each year, we explore the trends that are changing expectations for brand interactions. Trends that are built on people’s day-to-day experiences with technology, culture, media, etc. This year, we’re expanding our typical digital report with looks into eight big trends changing marketing, healthcare, digital, and consumers expectations.
Last week, we published our marketing trends report, The Year of Just for You.
Today, we’re sharing our predictions for trends that will change consumer expectations in 2014. It will be the year of Make Way for My Way.
Consumers are becoming more community and family oriented at the exact moment that they’re blowing up the definitions of those very things with new values, new behaviors and new expectations.
Eight detailed trends make up our 2014 predications. Download your copy of the report for all the details.
The best way to view this report is to download the iBook. If you have an iPad, it’s easy. Everything you need is already installed.
Just click this link on your iPad and choose open iBooks. The download takes just about a minute.
If you don’t have an iPad, you can see or download the presentation on Slideshare:
In the coming weeks we’ll dive deeper into these trends, sharing more examples of brands who are leading the way and ideas on how they can power new kinds of healthcare marketing experiences.
Posted by: Leigh Householder