Columbus, OH — We’re excited to share our top eight predictions on the big shifts that will change expectations for healthcare marketing and communications in 2014.
We’re calling this one Doctor who? Dr. You. It’s a year when we’ll each increasingly be expected to be our own Chief Health Officer – whether we like it or not. That means more snackable healthcare, new kinds of very personal metrics and a huge call for better support. This is all happening in the context of shifts that are changing our industry, like big shakeups in the “settled” science of chronic disease, a perfect payer storm and pressure from innovators outside healthcare.
You can also download a copy of this report. It’s best viewed in iBooks, but we have PDF, too:
Huge thanks to the trendspotters who identified these big shifts that will change the way we live and work: Abigail Schmelzer , Alex Bragg , Alex Brock, Amanda Joly, Bruce Rooke , Eduardo Menendez, Jason Sankey , Jeffrey Giermek , Joel Gerber, Joy Hart , Kathryn Bernish-Fisher , Leigh Householder, Mark Stinson , Matt Cash , Michael Donahoe , Nick Bartlett , Rupert Dooley, Ryan Deshazer , Shawn Mulling and Tyler Durbin.
Posted by: Leigh Householder