Columbus, OH — We’re excited to share our top eight predictions on the big shifts that will change expectations for healthcare marketing and communications in 2014.

We’re calling this one Doctor who? Dr. You. It’s a year when we’ll each increasingly be expected to be our own Chief Health Officer – whether we like it or not. That means more snackable healthcare, new kinds of very personal metrics and a huge call for better support. This is all happening in the context of shifts that are changing our industry, like big shakeups in the “settled” science of chronic disease, a perfect payer storm and pressure from innovators outside healthcare.


2014 Healthcare Trends from GSW

You can also download a copy of this report. It’s best viewed in iBooks, but we have PDF, too:

Download in iBooks on your iPadGrab a PDF.

Huge thanks to the trendspotters who identified these big shifts that will change the way we live and work: Abigail Schmelzer , Alex Bragg , Alex Brock, Amanda Joly, Bruce Rooke , Eduardo Menendez, Jason Sankey , Jeffrey Giermek , Joel Gerber, Joy Hart , Kathryn Bernish-Fisher , Leigh Householder, Mark Stinson , Matt Cash , Michael Donahoe , Nick Bartlett , Rupert Dooley, Ryan Deshazer , Shawn Mulling and Tyler Durbin.

Posted by: Leigh Householder

About the Author:

As Managing Director of Innovation for Syneos Health Communications, Leigh is responsible for shaping the company’s perspective on the next era of healthcare marketing. Through thought leadership, strategic innovation workshops and new products and capabilities, Leigh focuses on identifying marketing approaches that will fuel that new era and generate significant growth for clients. Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for over 17 years. She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she had several leadership roles at one of our agencies, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes. A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.