New York, NY — We covered an entire room with ideas. Twenty trend watchers in four cities across three countries had been collecting hints for months – small shifts, interesting data, compelling stories. We had PowerPoint slides, Post-its, links, photographs, video, even two newspaper clippings. It was more than enough to identify the most important shifts we’ll see in marketing next year. As we sorted through and matched ideas to data, we started to see a picture of a Year that’s “Just for you.”
“Just for you” reflects a big shift underway in how consumer brands use marketing. They’re moving from asking for attention to offering something valuable. From being for everyone to being for each unique niche of users. They’re creating a new consumer expectation. One that demands that marketing do more by delivering right-now relevance and irresistible experiences.
Eight detailed trends make up our 2014 predications. Download your copy of the report for all the details.
The best way to view this report is to download the iBook. If you have an iPad, it’s easy. Everything you need is already installed.
Just click this link on your iPad and choose open iBooks. The download takes just about a minute.
If you don’t have an iPad, you can see or download the presentation on Slideshare:
In the coming weeks we’ll dive deeper into these trends, sharing more examples of brands who are leading the way and ideas on how they can power new kinds of healthcare marketing experiences.
Posted by: Leigh Householder