Columbus, OH- It’s here! The fourth and final trend report of the year: Consumer Trends. Find out why 70 may be the new 50 and how the return of men is changing in-store dynamics. In this final report, we highlight the top eight consumer trends for 2015 and show how brands are adapting to these modern consumer expectations.

You can preview the report below or download the presentation or print-ready eBook here! 

2015 Consumer Trends from GSW


Huge thanks to all who participated in curating and developing these reports!

Abigail Schmelzer, Alex Brock, Andrea Evans, Angela Cua, Azul Ceballos, Bruce Rooke,Campbell Hooper, Charles DiSantis, Chelsea Bailey, Duncan Arbour, Eduardo Menendez, Eric Davis, Fred Harrison, James Tomasino, Jeffrey Giermek, Jeffery Wilks, Jessie Brown, Joe DeSalvo, John Mucha, Joy Hart, Julie Valka, Kathryn Bernish-Fisher, Kevin Nalty, Leigh Householder, Luke Hebblethwaite, Matt Groom, Mike Martins, Nick Bartlett, Nicole Sordell, Pavithra Selvam, Phil Storer, Richard Martin, Rick Summa, Sam Cannizzaro, Sarah Brown, Sayeed Anwar, Scott Raidel, Stefanie Jones, Zach Gerber

About the Author:

As Managing Director of Innovation for Syneos Health Communications, Leigh is responsible for shaping the company’s perspective on the next era of healthcare marketing. Through thought leadership, strategic innovation workshops and new products and capabilities, Leigh focuses on identifying marketing approaches that will fuel that new era and generate significant growth for clients. Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for over 17 years. She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she had several leadership roles at one of our agencies, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes. A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.