London, UK — We’re excited to begin releasing our 2015 trends reports. This year, we’re starting with big new expectations for marketing. In this first report, 37 of our colleagues from around the world identified the top 2015 trends and opportunities for brands: from unforgettable partnerships to advertising delivered in an instant to local made even more local.

You can preview the report below or download the presentation or print-ready eBook here.


2015 Marketing Trends from GSW

Huge thanks to all the trendspotters and authors of these reports: Abigail Schmelzer, Alex Brock, Andrea Evans, Angela Cua, Azul Ceballos, Campbell Hooper, Charles DiSantis, Chelsea Bailey, Duncan Arbour, Eduardo Menendez, Eric Davis, Fred Harrison, James Tomasino, Jeffrey Giermek, Joe DeSalvo, John Mucha, Joy Hart, Julie Valka, Kathryn Bernish-Fisher, Kevin Nalty, Leigh Householder, Luke Hubblethwaite, Matt Groom, Mike Martins, Nick Bartlett, Nicole Sordell, Pavithra Selvam, Richard Martin, Rick Summa, Sam Cannizzaro, Sarah Brown, Sayeed Anwar, Scott Raidel, Stefanie Jones, and Zach Gerber.

About the Author:

As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.

Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW.  There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.

Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.

A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)

Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized  as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.