Watertown, MA — You know those wow-worthy statistics that instantly make you rethink a long-held belief about people, healthcare and the connections between them? We love those. Here are seven that we’ve been talking a lot about this week:
Doximity now has 250,000 members, almost 35% of all U.S. physicians. It’s leading the pack of social networks for healthcare professionals, but the entire category is poised for growth. Sermo (the early leader) was recently infused with a $35 million investment targeted at evolution and growth. (BTW – The AMA? It has 225,000 members. It’s close!)
Sure, still a minority, but an interesting and growing behavior. Many are using those smartphones to share videos and images with patients. Others are doing their own research.
Do you still hear yourself saying that “old people” (ouch!) don’t use digital tools? We’ve officially reached the majority of digital adoption in every demographic. What’s more: 77% of the Boomers coming right behind this group rely on the internet and email.
This dynamic could be a big part of our ongoing adherence challenge. Healthcare wants people to “Use As Directed.” People want to use healthcare “As Agreed.”
Social networks are definitely changing. There are more choices than ever before. And the most active users aren’t who you’d think.
That’s an interest a growing number of doctors can get behind. Manhattan reported that 42% of U.S. physicians recommend that their patients use apps for health related reasons.
Some of those patients might like a text message even more. PwC recently found that a large majority (75%) of survey respondents preferred text message reminders compared to advanced monitoring apps or other devices.
The way they use each of these screens is very different, but together, they power a digitally-fueled work day.
Posted by: Leigh Householder
Contributors: Matt Cash