Watertown, MA — You know those wow-worthy statistics that instantly make you rethink a long-held belief about people, healthcare and the connections between them? We love those. Here are seven that we’ve been talking a lot about this week:
Doximity now has 250,000 members, almost 35% of all U.S. physicians. It’s leading the pack of social networks for healthcare professionals, but the entire category is poised for growth. Sermo (the early leader) was recently infused with a $35 million investment targeted at evolution and growth. (BTW – The AMA? It has 225,000 members. It’s close!)
Sure, still a minority, but an interesting and growing behavior. Many are using those smartphones to share videos and images with patients. Others are doing their own research.
Do you still hear yourself saying that “old people” (ouch!) don’t use digital tools? We’ve officially reached the majority of digital adoption in every demographic. What’s more: 77% of the Boomers coming right behind this group rely on the internet and email.
This dynamic could be a big part of our ongoing adherence challenge. Healthcare wants people to “Use As Directed.” People want to use healthcare “As Agreed.”
Social networks are definitely changing. There are more choices than ever before. And the most active users aren’t who you’d think.
That’s an interest a growing number of doctors can get behind. Manhattan reported that 42% of U.S. physicians recommend that their patients use apps for health related reasons.
Some of those patients might like a text message even more. PwC recently found that a large majority (75%) of survey respondents preferred text message reminders compared to advanced monitoring apps or other devices.
The way they use each of these screens is very different, but together, they power a digitally-fueled work day.
Posted by: Leigh Householder
Contributors: Matt Cash
About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.
