Nairobi, KE– Did you know that there are only 100 doctors in Kenya that have an eye care specialization ? Even worse, lots of those doctors are not well-equipped with the necessary tools they need to help these underserved populations. For many patients, that means that it is just a matter of time until they simply lose their sight.

Peek enables smartphones to be used as mobile diagnostic tools. And it is not just being used to empower specialty doctors. Peek can be used by individuals with very minimal training.

P-ortable

E-ye

E-xamination

K-it

Peek is poised to make eye exams easier, more affordable and more accessible to people globally. This mobile technology is not meant to replace all other standards for eye examination, but rather to create opportunities for those who never used to have any standard of examination.

Kenya happens to be a population in which is incredibly underserved and experiences a high frequency of longterm eye problems. Doctor Bastawrous, Rono is leading these initiatives by using these new types of devices that can empower people all around the world.

I’m extremely interested to see the impact that Peek will have on underserved diabetes populations around the globe. Its promise and longterm impact in the coming years are pointing to a revolution in modern eye care that should find its way into diabetes care in no time.

 


 

 

A special thanks to Jen Fleishman for bringing this to the Health Experience Project’s attention!

About the Author:

As Managing Director of Innovation for Syneos Health Communications, Leigh is responsible for shaping the company’s perspective on the next era of healthcare marketing. Through thought leadership, strategic innovation workshops and new products and capabilities, Leigh focuses on identifying marketing approaches that will fuel that new era and generate significant growth for clients. Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for over 17 years. She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she had several leadership roles at one of our agencies, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes. A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.