Scottsdale, AZ– Track this, monitor that. We’ve become a society obsessed with the idea of quantifying our health and wellness. And we have no shortage of tools to do it with. The Fitbits and Apple Watches of the world have allowed us to tap into all of our pertinent health data. But we often don’t know how to act upon this data we are constantly collecting (or aren’t even aware it’s being tracked). There is clearly a strong need for customizable care using this data that we are so obsessed with tracking already.
So how do we leverage this data to improve our overall well-being? It all starts with smart integration.
Nutrimatix is taking this idea of creating a fully integrated health platform and guiding it into the nutrition space. The two founders, exercise professional Sergio Radovcic, and chief scientist Dr. Paul Sullivan RPh have created the most personalized vitamin system on the market by connecting data and science. Nutrimatix uses fitness data combined with your responses from an interactive lifestyle questionnaire in order to become your own personal “pocket nutritionist.” By using your personal health goals and your current wellness habits, Nutrimatix can curate the best plan customized just for you.
Apps for nutrition face some key issues in the area of customization. Patients managing their nutrition often face a wide variety of obstacles when it comes to personalized nutrition. Some can be as minor as a food allergy or an interolence, and others may involve adapting to life after stomach cancer. These diverse limitations and restrictions present a need for these sorts of customized health plans.
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About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.
