Columbus, Oh – Ever since I returned from the Rock Health Summit I’ve been looking a little closer at the immense amount of health startups that are attempting to change the face of health care. One particular startup was right around the corner in Columbus. The startup is CrossChx. CrossChx is a company started with the goal of resolving patient identities and medical histories by using a fingerprint scan to identify patients. Aside from the typical challenges startups face, they are also in one of the most-highly regulated industries around and as an added challenge it wants to change the way medical records are identified and confirmed.  People have written about various ways to defeat fingerprint scanning and all sorts of biometric security, but what I’d like to focus on is the experience of your typical office visit.

In doctors offices today checking in is time consuming. You are either spending 20 minutes filling out forms or the same amount of time filling out these forms on an iPad or a similar device. It isn’t a lot of time, but when you are sick or injured, it isn’t that convenient. Now the next time you visit that office you end up giving them you name and date of birth and you are all set. But the problem might be more than one of the convenience of your first visit. What happens when your identity is stolen. With medical identity theft on the rise the CrossChx team aims to give medical records another level of security by putting fingerprint scanners in every office. Adding scanners would do two things, help prevent the use of stolen medical identities and works with a systems existing EMR to consolidate duplicate medical records helping patients receive the right care.

About the Author:

As Managing Director of Innovation for Syneos Health Communications, Leigh is responsible for shaping the company’s perspective on the next era of healthcare marketing. Through thought leadership, strategic innovation workshops and new products and capabilities, Leigh focuses on identifying marketing approaches that will fuel that new era and generate significant growth for clients. Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for over 17 years. She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she had several leadership roles at one of our agencies, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes. A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.