United Kingdom – For a while now activists have been on Pharmaceutical companies to stop gouging prices. These high prices make is near impossible for poorer countries to afford these drugs or make them available at all. Recently GlaxoSmithKline (GSK) announced it would stop filing patents in roughly 50 of the least developed nations, and in 35 lower to middle income countries, GSK will patent drugs, but license them to generic manufacturers for a small royalty fee.

Why this Matters:

This is a pretty forward thinking move for a pharmaceutical company, but if this catches on this could go a long way to address access issues in poor countries with little or no access to sometimes life saving medications. It will take other big players in pharma to follow suit, but it is a necessary step in improving outcomes.

Want to read more about his this announcement. Visit GlaxoSmithKline.

About the Author:

As Managing Director of Innovation for Syneos Health Communications, Leigh is responsible for shaping the company’s perspective on the next era of healthcare marketing. Through thought leadership, strategic innovation workshops and new products and capabilities, Leigh focuses on identifying marketing approaches that will fuel that new era and generate significant growth for clients. Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for over 17 years. She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she had several leadership roles at one of our agencies, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes. A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.