Dublin, Ireland – 61 million Americans are at risk of severe vision loss – more than the populations of California and Florida combined. Yet only half of those at risk visited an eye doctor over the last year. And early detection is key in treating or preventing most eye associated diseases and even worse, blindness. Allergan is stepping up to the front lines to help in the fight to prevent blindness.
See America is a new campaign from Allergan to help bring awareness and stress the importance of eye health. Allergan’s call to action is an easy to use microsite with raw data that should help increase the more than 30.5 million people to see their eye doctor in 2017.
This new campaign is also aimed to increase better access to vision care. Allergan’s partnership with Prevent Blindness, the nation’s leading volunteer eye health and safety organization, is set to offer a series of vision-screening events in various cities that offers one-on-one eye exams, treatment plans and education.
The campaign also has plans to include celebrity endorsements and other campaign related promotions throughout 2017. Read the press release here.
WHY THIS MATTERS –
The 2017 trends we recently published continue to pop-up in and outside the healthcare space. This new campaign is a great example of a trend we are following called Just Deal With It. Brands are creating encouraging, honest looks at experiences that can be full of fear (read: blindness) or embarrassment and showing he real stories of encouragement and commitment from peers who have been there.
As this campaign continues to evolve, we can only imagine the stories that will emerge and show empathy to help drive home the message: take care of your eye health.
Read more about brands that are facing this trend head on and more of our 2017 healthcare, communication, digital and consumer trends here.