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Your search matched 104 results

#1

Takeda: #FlyWithIBD | Blog

After a recent unpleasant transcontinental flight due to IBD, a Takeda employee was left with one question, “How can the company I work for help people flying with IBD have a more comfortable flight experience?”

#2

Trend Tracking: Aesthetic Expectation | Blog

For decades, consumers have been showing more and more willingness to pay higher prices for products designed with more sophistication.

#3

Merck: Inventing For Life | Blog

A recent survey conducted by pharmaceutical company, Merck, revealed only 5% of respondents cited medicine as the next greatest invention.

#4

Virtual Humans = Better Outcomes | Blog

Health and wellness conversations are challenging on all fronts.

#5

The Screen Effect: Our Phones Are Changing Us | Blog

We’re big trend spotters at HxP, always looking for clues into what’s changing people’s expectations for experiences and connections.

#6

How Gen Z is Reshaping Brand Experiences (And Expectations) | Blog

American Express recently conducted a study to reveal how Gen Z (16-22 year olds) expects to interact with companies & brands.

#7

In2Summit Conference: All The Highlights | Blog

Last week a few team members from InVentiv were attendees at the In2Summit Conference held at the Ham Yard Hotel near Piccadilly.

#8

Lilly - The Hero's Journey Art Project | Blog

Several trends we’re following this year are focused around the patient’s voice and bringing it in early and often.

#9

The Cancer Support Community - A Patient Driven Network Of Cancer Support | Blog

Supporting people living with cancer is a top priority for any organization and individual working in the cancer space.

#10

2017 Trend Tracking: Tackling Invisible Bias Within Artificial Intelligence | Blog

Will Knight, Senior Editor, AI for MIT Technology Review, wrote an article last week citing the growing concern over how algorithms, while set out to help the average consumer, are increasingly becoming more and more bias…and everyone is turning a blind eye.

#11

FDA Considering Easing Side Effect Requirements in DTC Ads | Blog

Earlier this week, the FDA announced they are proposing a new study to look at whether patients are being bombarded and over-warned within direct to consumer prescription advertisements.

#12

The Human Project | Blog

What if you were asked, alongside 10,000 other humans, adding up to 4,000 households, to give access to everything you do for 20 years...to (hopefully) improve the lives of millions?

#13

The Right Care in the Right Place at the Right Time | Blog

A daunting task for any doctor.

#14

A New Opioid Dependency Screening App For HCPs | Blog

Each day, it is estimated more than 115 people in the US die from an opioid overdose.

#15

Detecting Concussions In Real Time Using Virtual Reality | Blog

We continue to see virtual reality (VR) branching away from the traditional gaming platform and moving into the healthcare space.

#16

CES - Last Year's Future Technology Is Real | Blog

If you visited CES this year, you may have noticed that the technologies from last year that seemed light years away are finally ready for the consumer.

#17

Answers By Cigna – Improving Health Literacy with AI | Blog

In a recent 2017 study about health literacy, 20% of respondents reported they didn’t know the meaning of the word ‘premium’.

#18

The Write Thing For Parkinson's | Blog

Parkinson’s patients slowly loose their fine motor skills which diminishes their daily lives and has created a stigma causing embarrassment and harassment.

#19

Are Millennials the Key to the Affordable Care Act's Success? | Blog

In August we witnessed another challenge to the Affordable Care Act with Aetna announcing their departure from (most) of the public exchange.

#20

Cheese, Disease, And The Brains Behind The UK's Biobank | Blog

What does good fondue have to do with the way your brain works?

#21

Grinder App Used to Distribute HIV Self Testing Kits | Blog

Researchers at Indiana University and University of California recently launched a banner ad within the Grinder app to distribute free self-testing kits to the more than 5 million Grinder users.

#22

Wellness in the Workplace Turns to Genomic Testing | Blog

With healthcare expenses always seemingly on the rise, if you had the opportunity to reduce healthcare costs in your company by $1,464 annually per employee would you?

#23

I Can Read in the Dark, Can You? | Blog

I can read in the dark, can you?

#24

An Apple A Day To Monitor Glucose | Blog

Apple is using the Apple Watch within a secret group of biomedical engineers at Apple to revolutionize the way we monitor blood glucose levels: without a pin prick.

#26

What Tourism and Hearing Aids have in Common | Blog

Two recent consumer brand ads have been making the rounds on “best of” industry lists that show how consumer brands are leveraging the emotional connection we can have to something that is present in all of pharma communications: people’s health.

#27

A New Approach to Patient Health Portals | Blog

For the last few years, patient portals have been driving a sweeping change in the way patients interact with their health records and communicate with their providers.

#28

Empathy (Continues To) Win | Blog

It is no secret empathy within advertising, if done correctly, can be a powerful motivator to drive and change behavior.

#29

Mixed Reality | Blog

As technological advances become more mainstream, we are hearing more and more about ‘reality’ technology.

#30

As Summer Comes to an End, Buying Local Produce Doesn't Have to as Well | Blog

The recent uptick in awareness of nourishing our bodies with fruits and vegetables has been accompanied by an increase in awareness of where these fruits and vegetables are coming from.