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For decades, consumers have been showing more and more willingness to pay higher prices for products designed with more sophistication.
Takeda: #FlyWithIBD | Blog
After a recent unpleasant transcontinental flight due to IBD, a Takeda employee was left with one question, “How can the company I work for help people flying with IBD have a more comfortable flight experience?”
Merck: Inventing For Life | Blog
A recent survey conducted by pharmaceutical company, Merck, revealed only 5% of respondents cited medicine as the next greatest invention.
Last week a few team members from InVentiv were attendees at the In2Summit Conference held at the Ham Yard Hotel near Piccadilly.
CES 2016 was chock full of many different types of technology new and newer, but just as interesting to me, was the technologies that presented the technology.
Supporting people living with cancer is a top priority for any organization and individual working in the cancer space.
Several trends we’re following this year are focused around the patient’s voice and bringing it in early and often.
The Human Project | Blog
What if you were asked, alongside 10,000 other humans, adding up to 4,000 households, to give access to everything you do for 20 years...to (hopefully) improve the lives of millions?
Earlier this week, the FDA announced they are proposing a new study to look at whether patients are being bombarded and over-warned within direct to consumer prescription advertisements.
Will Knight, Senior Editor, AI for MIT Technology Review, wrote an article last week citing the growing concern over how algorithms, while set out to help the average consumer, are increasingly becoming more and more bias…and everyone is turning a blind eye.
Researchers at Indiana University and University of California recently launched a banner ad within the Grinder app to distribute free self-testing kits to the more than 5 million Grinder users.
Thanks to 1.2 million videos posted and 15 million Facebook interactions resulting in $121 million dollars raised, researchers from UMass Medical School announced this week they discovered a new gene linked to ALS, NEK1, and could potentially lead to new drug therapies.
We continue to see virtual reality (VR) branching away from the traditional gaming platform and moving into the healthcare space.
A daunting task for any doctor.
Trend: Still Don't Get It | Blog
Informed consent in healthcare is easily understood, right?
If you visited CES this year, you may have noticed that the technologies from last year that seemed light years away are finally ready for the consumer.
In a recent poll conducted by market research firm InCrowd revealed that patients are three times more likely to ask about a drug from an ad during a visit than they asked just five years prior.
Two recent consumer brand ads have been making the rounds on “best of” industry lists that show how consumer brands are leveraging the emotional connection we can have to something that is present in all of pharma communications: people’s health.
Parkinson’s patients slowly loose their fine motor skills which diminishes their daily lives and has created a stigma causing embarrassment and harassment.
Health and wellness conversations are challenging on all fronts.
How New Apps Save Lives | Blog
Among all the healthcare app choices out there, do some actually have the potential to save someone’s life?
Apple is using the Apple Watch within a secret group of biomedical engineers at Apple to revolutionize the way we monitor blood glucose levels: without a pin prick.
I can read in the dark, can you?
These days, Pharma is no stranger to criticism.
As much as we would like to, hardly anyone has the freedom to take two weeks off to catch every minute of the Olympic coverage.
Give A Pink Bra | Blog
With 1 in 9 women in Pakistan at high risk of breast cancer and a population of 10,052,000 in 2015, early detection and education is key to dwindling the 40,000+ that lost their lives in 2014-15.
The recent uptick in awareness of nourishing our bodies with fruits and vegetables has been accompanied by an increase in awareness of where these fruits and vegetables are coming from.
Huntington’s disease is a rare, fatal neurodegenerative disease that is desperate for treatment options and doctors are doing their best to help improve the quality of life for the more than 30,000 people living with the disease and over 200,000 at-risk of inheriting it.
Empathy (Continues To) Win | Blog
It is no secret empathy within advertising, if done correctly, can be a powerful motivator to drive and change behavior.