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Takeda: #FlyWithIBD | Blog
After a recent unpleasant transcontinental flight due to IBD, a Takeda employee was left with one question, “How can the company I work for help people flying with IBD have a more comfortable flight experience?”
Each day, it is estimated more than 115 people in the US die from an opioid overdose.
Merck: Inventing For Life | Blog
A recent survey conducted by pharmaceutical company, Merck, revealed only 5% of respondents cited medicine as the next greatest invention.
innovationsaves.life | Blog
264 vaccines in the pipeline. $173b saved in cancer-related costs. 883,000 fewer hospitalizations per year.
For decades, consumers have been showing more and more willingness to pay higher prices for products designed with more sophistication.
We’re big trend spotters at HxP, always looking for clues into what’s changing people’s expectations for experiences and connections.
A recent article from Medical Marketing and Media (MM&M) analyzes what has been on all of our minds in the last 6-9 months: What will pharma’s response be to so many consumer brands crossing over into healthcare?
Last week a few team members from InVentiv were attendees at the In2Summit Conference held at the Ham Yard Hotel near Piccadilly.
Earlier this week, the FDA announced they are proposing a new study to look at whether patients are being bombarded and over-warned within direct to consumer prescription advertisements.
Several trends we’re following this year are focused around the patient’s voice and bringing it in early and often.
Supporting people living with cancer is a top priority for any organization and individual working in the cancer space.
The Human Project | Blog
What if you were asked, alongside 10,000 other humans, adding up to 4,000 households, to give access to everything you do for 20 years...to (hopefully) improve the lives of millions?
Will Knight, Senior Editor, AI for MIT Technology Review, wrote an article last week citing the growing concern over how algorithms, while set out to help the average consumer, are increasingly becoming more and more bias…and everyone is turning a blind eye.
CES 2016 was chock full of many different types of technology new and newer, but just as interesting to me, was the technologies that presented the technology.
A daunting task for any doctor.
As with any new pharma launch, much planning goes into messaging, target market, channel optimization, and several additional pieces to the process.
IBM Watson for Oncology | Blog
Originally built as a complement for a physician and not as a replacement, IBM Watson for Oncology launched a study to determine how closely the artificial intelligence computer and a panel of 12-15 multidisciplinary tumor board members could agree on treatment approaches.
If you visited CES this year, you may have noticed that the technologies from last year that seemed light years away are finally ready for the consumer.
Google recently announced a new research paper where researchers used 46 billion data points to help predict medical outcomes within a hospital setting.
In August we witnessed another challenge to the Affordable Care Act with Aetna announcing their departure from (most) of the public exchange.
For over 60 years, Meals on Wheels America has delivered pre-made entrees to seniors and other eligible individuals throughout the country.
Trend: Still Don't Get It | Blog
Informed consent in healthcare is easily understood, right?
Mixed Reality | Blog
As technological advances become more mainstream, we are hearing more and more about ‘reality’ technology.
Apple is using the Apple Watch within a secret group of biomedical engineers at Apple to revolutionize the way we monitor blood glucose levels: without a pin prick.
The Cleveland Clinic was the first major academic medical center to make patient experience a strategic goal, hire and appoint a Chief Experience Officer, and one the first to establish an Office of Patient Experience.
Empathy (Continues To) Win | Blog
It is no secret empathy within advertising, if done correctly, can be a powerful motivator to drive and change behavior.
Two recent consumer brand ads have been making the rounds on “best of” industry lists that show how consumer brands are leveraging the emotional connection we can have to something that is present in all of pharma communications: people’s health.
What does good fondue have to do with the way your brain works?