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MM&M released its annual DTC ad spend report for 2017 in the April issue.
Dating back to 1788, wearables have been around helping individuals, even at their most basic, track our steps to help us better keep track of exercise.
At this point, if you utilize any of the popular social media platforms, you are fully aware of the ‘tweet heard around the world’, the response from the maker of Ambien, Sanofi, and the public’s response.
Apple is using the Apple Watch within a secret group of biomedical engineers at Apple to revolutionize the way we monitor blood glucose levels: without a pin prick.
Baseball season is upon us.
We’re big trend spotters at HxP, always looking for clues into what’s changing people’s expectations for experiences and connections.
Merck: Inventing For Life | Blog
A recent survey conducted by pharmaceutical company, Merck, revealed only 5% of respondents cited medicine as the next greatest invention.
Takeda: #FlyWithIBD | Blog
After a recent unpleasant transcontinental flight due to IBD, a Takeda employee was left with one question, “How can the company I work for help people flying with IBD have a more comfortable flight experience?”
Earlier this week, the FDA announced they are proposing a new study to look at whether patients are being bombarded and over-warned within direct to consumer prescription advertisements.
For decades, consumers have been showing more and more willingness to pay higher prices for products designed with more sophistication.
Will Knight, Senior Editor, AI for MIT Technology Review, wrote an article last week citing the growing concern over how algorithms, while set out to help the average consumer, are increasingly becoming more and more bias…and everyone is turning a blind eye.
The Human Project | Blog
What if you were asked, alongside 10,000 other humans, adding up to 4,000 households, to give access to everything you do for 20 years...to (hopefully) improve the lives of millions?
Last week a few team members from InVentiv were attendees at the In2Summit Conference held at the Ham Yard Hotel near Piccadilly.
A daunting task for any doctor.
Sick People Can't Have Fun! | Blog
When it comes to talking about illness, we can fall into the trap of telling the same linear recovery story.
If you visited CES this year, you may have noticed that the technologies from last year that seemed light years away are finally ready for the consumer.
I can read in the dark, can you?
Empathy (Continues To) Win | Blog
It is no secret empathy within advertising, if done correctly, can be a powerful motivator to drive and change behavior.
Researchers at Indiana University and University of California recently launched a banner ad within the Grinder app to distribute free self-testing kits to the more than 5 million Grinder users.
As much as we would like to, hardly anyone has the freedom to take two weeks off to catch every minute of the Olympic coverage.
Britain’s conservative NHS cooperates with dating app Tinder, whilst big pharmaceutical companies cooperate with Google or Apple.
How New Apps Save Lives | Blog
Among all the healthcare app choices out there, do some actually have the potential to save someone’s life?
In August we witnessed another challenge to the Affordable Care Act with Aetna announcing their departure from (most) of the public exchange.
The secret power of innovations: The Apple-CareKit: A revolution in health care?
These days, Pharma is no stranger to criticism.
The recent uptick in awareness of nourishing our bodies with fruits and vegetables has been accompanied by an increase in awareness of where these fruits and vegetables are coming from.
If you’ve ever been in the unfortunate situation of being hospitalized, or better chances, caring for someone in the hospital, there is one thing that is certain – they are noisy places.
Huntington’s disease is a rare, fatal neurodegenerative disease that is desperate for treatment options and doctors are doing their best to help improve the quality of life for the more than 30,000 people living with the disease and over 200,000 at-risk of inheriting it.
What does good fondue have to do with the way your brain works?