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The Human Project | Blog
What if you were asked, alongside 10,000 other humans, adding up to 4,000 households, to give access to everything you do for 20 years...to (hopefully) improve the lives of millions?
Several trends we’re following this year are focused around the patient’s voice and bringing it in early and often.
Apple recently released a new detailed list of guidelines when it comes to developing health and medical apps that are helping the FDA enforce guidelines already in place.
In a recent poll conducted by market research firm InCrowd revealed that patients are three times more likely to ask about a drug from an ad during a visit than they asked just five years prior.
Several trends we are following this year touch on data.
71% of snapchat users are 34 and younger and 45% of users are between the ages of 18-24 according to Snap’s IPO filing in February.
Dating back to 1788, wearables have been around helping individuals, even at their most basic, track our steps to help us better keep track of exercise.
Last week a few team members from InVentiv were attendees at the In2Summit Conference held at the Ham Yard Hotel near Piccadilly.
For decades, consumers have been showing more and more willingness to pay higher prices for products designed with more sophistication.
Apple is using the Apple Watch within a secret group of biomedical engineers at Apple to revolutionize the way we monitor blood glucose levels: without a pin prick.
Takeda: #FlyWithIBD | Blog
After a recent unpleasant transcontinental flight due to IBD, a Takeda employee was left with one question, “How can the company I work for help people flying with IBD have a more comfortable flight experience?”
American Express recently conducted a study to reveal how Gen Z (16-22 year olds) expects to interact with companies & brands.
We’re big trend spotters at HxP, always looking for clues into what’s changing people’s expectations for experiences and connections.
Earlier this week, the FDA announced they are proposing a new study to look at whether patients are being bombarded and over-warned within direct to consumer prescription advertisements.
Will Knight, Senior Editor, AI for MIT Technology Review, wrote an article last week citing the growing concern over how algorithms, while set out to help the average consumer, are increasingly becoming more and more bias…and everyone is turning a blind eye.
Merck: Inventing For Life | Blog
A recent survey conducted by pharmaceutical company, Merck, revealed only 5% of respondents cited medicine as the next greatest invention.
A daunting task for any doctor.
If you visited CES this year, you may have noticed that the technologies from last year that seemed light years away are finally ready for the consumer.
Two recent consumer brand ads have been making the rounds on “best of” industry lists that show how consumer brands are leveraging the emotional connection we can have to something that is present in all of pharma communications: people’s health.
Britain’s conservative NHS cooperates with dating app Tinder, whilst big pharmaceutical companies cooperate with Google or Apple.
How New Apps Save Lives | Blog
Among all the healthcare app choices out there, do some actually have the potential to save someone’s life?
For the last few years, patient portals have been driving a sweeping change in the way patients interact with their health records and communicate with their providers.
Empathy (Continues To) Win | Blog
It is no secret empathy within advertising, if done correctly, can be a powerful motivator to drive and change behavior.
The recent uptick in awareness of nourishing our bodies with fruits and vegetables has been accompanied by an increase in awareness of where these fruits and vegetables are coming from.
In August we witnessed another challenge to the Affordable Care Act with Aetna announcing their departure from (most) of the public exchange.
Sick People Can't Have Fun! | Blog
When it comes to talking about illness, we can fall into the trap of telling the same linear recovery story.
If you’ve ever been in the unfortunate situation of being hospitalized, or better chances, caring for someone in the hospital, there is one thing that is certain – they are noisy places.
These days, Pharma is no stranger to criticism.
Huntington’s disease is a rare, fatal neurodegenerative disease that is desperate for treatment options and doctors are doing their best to help improve the quality of life for the more than 30,000 people living with the disease and over 200,000 at-risk of inheriting it.