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For decades, consumers have been showing more and more willingness to pay higher prices for products designed with more sophistication.
Takeda: #FlyWithIBD | Blog
After a recent unpleasant transcontinental flight due to IBD, a Takeda employee was left with one question, “How can the company I work for help people flying with IBD have a more comfortable flight experience?”
Merck: Inventing For Life | Blog
A recent survey conducted by pharmaceutical company, Merck, revealed only 5% of respondents cited medicine as the next greatest invention.
“Only ‘Old Ladies’ fall and break their bones.”
innovationsaves.life | Blog
264 vaccines in the pipeline. $173b saved in cancer-related costs. 883,000 fewer hospitalizations per year.
Last week a few team members from InVentiv were attendees at the In2Summit Conference held at the Ham Yard Hotel near Piccadilly.
If your travels include select Marriott properties in the future, you could walk into your hotel room and notice a new device sitting on the nightstand.
Will Knight, Senior Editor, AI for MIT Technology Review, wrote an article last week citing the growing concern over how algorithms, while set out to help the average consumer, are increasingly becoming more and more bias…and everyone is turning a blind eye.
Supporting people living with cancer is a top priority for any organization and individual working in the cancer space.
The Human Project | Blog
What if you were asked, alongside 10,000 other humans, adding up to 4,000 households, to give access to everything you do for 20 years...to (hopefully) improve the lives of millions?
Several trends we’re following this year are focused around the patient’s voice and bringing it in early and often.
Earlier this week, the FDA announced they are proposing a new study to look at whether patients are being bombarded and over-warned within direct to consumer prescription advertisements.
In a recently released research paper published by medication adherence company, HealthPrize Technologies and consulting company Capgemini, pharmaceutical companies are losing $637 billion in revenue annually to non-adherence.
A daunting task for any doctor.
Give A Pink Bra | Blog
With 1 in 9 women in Pakistan at high risk of breast cancer and a population of 10,052,000 in 2015, early detection and education is key to dwindling the 40,000+ that lost their lives in 2014-15.
Thanks to 1.2 million videos posted and 15 million Facebook interactions resulting in $121 million dollars raised, researchers from UMass Medical School announced this week they discovered a new gene linked to ALS, NEK1, and could potentially lead to new drug therapies.
CES 2016 was chock full of many different types of technology new and newer, but just as interesting to me, was the technologies that presented the technology.
With its duck-like bill and otter-like body, the Australian platypus is primarily known for its strange looks.
If you visited CES this year, you may have noticed that the technologies from last year that seemed light years away are finally ready for the consumer.
As fitness trackers and wearables saturate the market, more and more patients are stepping into their doctors’ offices armed with personal health data.
I can read in the dark, can you?
Health and wellness conversations are challenging on all fronts.
Sick People Can't Have Fun! | Blog
When it comes to talking about illness, we can fall into the trap of telling the same linear recovery story.
In August we witnessed another challenge to the Affordable Care Act with Aetna announcing their departure from (most) of the public exchange.
Huntington’s disease is a rare, fatal neurodegenerative disease that is desperate for treatment options and doctors are doing their best to help improve the quality of life for the more than 30,000 people living with the disease and over 200,000 at-risk of inheriting it.
If you’ve ever been in the unfortunate situation of being hospitalized, or better chances, caring for someone in the hospital, there is one thing that is certain – they are noisy places.
The Cleveland Clinic was the first major academic medical center to make patient experience a strategic goal, hire and appoint a Chief Experience Officer, and one the first to establish an Office of Patient Experience.
Empathy (Continues To) Win | Blog
It is no secret empathy within advertising, if done correctly, can be a powerful motivator to drive and change behavior.
What does good fondue have to do with the way your brain works?