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#1

Trend Tracking: Aesthetic Expectation | Blog

For decades, consumers have been showing more and more willingness to pay higher prices for products designed with more sophistication.

#2

Takeda: #FlyWithIBD | Blog

After a recent unpleasant transcontinental flight due to IBD, a Takeda employee was left with one question, “How can the company I work for help people flying with IBD have a more comfortable flight experience?”

#3

Merck: Inventing For Life | Blog

A recent survey conducted by pharmaceutical company, Merck, revealed only 5% of respondents cited medicine as the next greatest invention.

#4

In2Summit Conference: All The Highlights | Blog

Last week a few team members from InVentiv were attendees at the In2Summit Conference held at the Ham Yard Hotel near Piccadilly.

#5

CES - Trade Show Presentation Tech | Blog

CES 2016 was chock full of many different types of technology new and newer, but just as interesting to me, was the technologies that presented the technology.

#6

The Cancer Support Community - A Patient Driven Network Of Cancer Support | Blog

Supporting people living with cancer is a top priority for any organization and individual working in the cancer space.

#7

Lilly - The Hero's Journey Art Project | Blog

Several trends we’re following this year are focused around the patient’s voice and bringing it in early and often.

#8

The Human Project | Blog

What if you were asked, alongside 10,000 other humans, adding up to 4,000 households, to give access to everything you do for 20 years...to (hopefully) improve the lives of millions?

#9

FDA Considering Easing Side Effect Requirements in DTC Ads | Blog

Earlier this week, the FDA announced they are proposing a new study to look at whether patients are being bombarded and over-warned within direct to consumer prescription advertisements.

#10

2017 Trend Tracking: Tackling Invisible Bias Within Artificial Intelligence | Blog

Will Knight, Senior Editor, AI for MIT Technology Review, wrote an article last week citing the growing concern over how algorithms, while set out to help the average consumer, are increasingly becoming more and more bias…and everyone is turning a blind eye.

#11

Grinder App Used to Distribute HIV Self Testing Kits | Blog

Researchers at Indiana University and University of California recently launched a banner ad within the Grinder app to distribute free self-testing kits to the more than 5 million Grinder users.

#12

Ice Helps Discover New Gene Linked to ALS | Blog

Thanks to 1.2 million videos posted and 15 million Facebook interactions resulting in $121 million dollars raised, researchers from UMass Medical School announced this week they discovered a new gene linked to ALS, NEK1, and could potentially lead to new drug therapies.

#13

Detecting Concussions In Real Time Using Virtual Reality | Blog

We continue to see virtual reality (VR) branching away from the traditional gaming platform and moving into the healthcare space.

#14

The Right Care in the Right Place at the Right Time | Blog

A daunting task for any doctor.

#15

Trend: Still Don't Get It | Blog

Informed consent in healthcare is easily understood, right?

#16

CES - Last Year's Future Technology Is Real | Blog

If you visited CES this year, you may have noticed that the technologies from last year that seemed light years away are finally ready for the consumer.

#17

Poll: Are Patients Responding To DTC Drug Ads? | Blog

In a recent poll conducted by market research firm InCrowd revealed that patients are three times more likely to ask about a drug from an ad during a visit than they asked just five years prior.

#19

What Tourism and Hearing Aids have in Common | Blog

Two recent consumer brand ads have been making the rounds on “best of” industry lists that show how consumer brands are leveraging the emotional connection we can have to something that is present in all of pharma communications: people’s health.

#20

The Write Thing For Parkinson's | Blog

Parkinson’s patients slowly loose their fine motor skills which diminishes their daily lives and has created a stigma causing embarrassment and harassment.

#21

Virtual Humans = Better Outcomes | Blog

Health and wellness conversations are challenging on all fronts.

#22

How New Apps Save Lives | Blog

Among all the healthcare app choices out there, do some actually have the potential to save someone’s life?

#23

An Apple A Day To Monitor Glucose | Blog

Apple is using the Apple Watch within a secret group of biomedical engineers at Apple to revolutionize the way we monitor blood glucose levels: without a pin prick.

#24

I Can Read in the Dark, Can You? | Blog

I can read in the dark, can you?

#25

Why Transparency Is Trendy…and Maybe Life-Saving, Too | Blog

These days, Pharma is no stranger to criticism.

#26

The New York Times Can Be Your New Texting Buddy | Blog

As much as we would like to, hardly anyone has the freedom to take two weeks off to catch every minute of the Olympic coverage.

#27

Give A Pink Bra | Blog

With 1 in 9 women in Pakistan at high risk of breast cancer and a population of 10,052,000 in 2015, early detection and education is key to dwindling the 40,000+ that lost their lives in 2014-15.

#28

As Summer Comes to an End, Buying Local Produce Doesn't Have to as Well | Blog

The recent uptick in awareness of nourishing our bodies with fruits and vegetables has been accompanied by an increase in awareness of where these fruits and vegetables are coming from.

#29

Wearable Devices Enter Clinical Trials | Blog

Huntington’s disease is a rare, fatal neurodegenerative disease that is desperate for treatment options and doctors are doing their best to help improve the quality of life for the more than 30,000 people living with the disease and over 200,000 at-risk of inheriting it.

#30

Empathy (Continues To) Win | Blog

It is no secret empathy within advertising, if done correctly, can be a powerful motivator to drive and change behavior.