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#1

Wellness in the Workplace Turns to Genomic Testing | Blog

With healthcare expenses always seemingly on the rise, if you had the opportunity to reduce healthcare costs in your company by $1,464 annually per employee would you?

#2

Digital Brand Safety Net: Are Your Metrics Authentic? | Blog

Several trends we are following this year touch on data.

#3

Merck: Inventing For Life | Blog

A recent survey conducted by pharmaceutical company, Merck, revealed only 5% of respondents cited medicine as the next greatest invention.

#4

Takeda: #FlyWithIBD | Blog

After a recent unpleasant transcontinental flight due to IBD, a Takeda employee was left with one question, “How can the company I work for help people flying with IBD have a more comfortable flight experience?”

#5

Trend Tracking: Aesthetic Expectation | Blog

For decades, consumers have been showing more and more willingness to pay higher prices for products designed with more sophistication.

#6

Fast-Tracked Ebola Vaccine Proves to Be Effective | Blog

A new study published in The Lancet medical journal points to the emergence of the first successful vaccine guarding against the Ebola virus.

#7

An Apple A Day To Monitor Glucose | Blog

Apple is using the Apple Watch within a secret group of biomedical engineers at Apple to revolutionize the way we monitor blood glucose levels: without a pin prick.

#8

FDA Considering Easing Side Effect Requirements in DTC Ads | Blog

Earlier this week, the FDA announced they are proposing a new study to look at whether patients are being bombarded and over-warned within direct to consumer prescription advertisements.

#9

The Human Project | Blog

What if you were asked, alongside 10,000 other humans, adding up to 4,000 households, to give access to everything you do for 20 years...to (hopefully) improve the lives of millions?

#10

In2Summit Conference: All The Highlights | Blog

Last week a few team members from InVentiv were attendees at the In2Summit Conference held at the Ham Yard Hotel near Piccadilly.

#11

Lilly - The Hero's Journey Art Project | Blog

Several trends we’re following this year are focused around the patient’s voice and bringing it in early and often.

#12

2017 Trend Tracking: Tackling Invisible Bias Within Artificial Intelligence | Blog

Will Knight, Senior Editor, AI for MIT Technology Review, wrote an article last week citing the growing concern over how algorithms, while set out to help the average consumer, are increasingly becoming more and more bias…and everyone is turning a blind eye.

#13

The Right Care in the Right Place at the Right Time | Blog

A daunting task for any doctor.

#14

CES - Last Year's Future Technology Is Real | Blog

If you visited CES this year, you may have noticed that the technologies from last year that seemed light years away are finally ready for the consumer.

#15

A New Approach to Patient Health Portals | Blog

For the last few years, patient portals have been driving a sweeping change in the way patients interact with their health records and communicate with their providers.

#16

How New Apps Save Lives | Blog

Among all the healthcare app choices out there, do some actually have the potential to save someone’s life?

#17

What Tourism and Hearing Aids have in Common | Blog

Two recent consumer brand ads have been making the rounds on “best of” industry lists that show how consumer brands are leveraging the emotional connection we can have to something that is present in all of pharma communications: people’s health.

#18

I Can Read in the Dark, Can You? | Blog

I can read in the dark, can you?

#19

Empathy (Continues To) Win | Blog

It is no secret empathy within advertising, if done correctly, can be a powerful motivator to drive and change behavior.

#20

Sick People Can't Have Fun! | Blog

When it comes to talking about illness, we can fall into the trap of telling the same linear recovery story.

#21

The New York Times Can Be Your New Texting Buddy | Blog

As much as we would like to, hardly anyone has the freedom to take two weeks off to catch every minute of the Olympic coverage.

#22

Grinder App Used to Distribute HIV Self Testing Kits | Blog

Researchers at Indiana University and University of California recently launched a banner ad within the Grinder app to distribute free self-testing kits to the more than 5 million Grinder users.

#23

Wearable Devices Enter Clinical Trials | Blog

Huntington’s disease is a rare, fatal neurodegenerative disease that is desperate for treatment options and doctors are doing their best to help improve the quality of life for the more than 30,000 people living with the disease and over 200,000 at-risk of inheriting it.

#24

Do the Sounds in a Hospital Hinder Healing? | Blog

If you’ve ever been in the unfortunate situation of being hospitalized, or better chances, caring for someone in the hospital, there is one thing that is certain – they are noisy places.

#25

Uber Increases Patient Outcomes | Blog

Each year, around 3.6 million patients across the USA miss at least one appointment due to lack of access to transportation.

#26

Mixed Reality | Blog

As technological advances become more mainstream, we are hearing more and more about ‘reality’ technology.

#27

How VR Could Help with Preventive Care | Blog

The importance of preventive care cannot be understated, yet millions of Americans choose not to follow the recommended guidelines.

#28

The FDA's Health & Medical App Enforcer = Apple App Store | Blog

Apple recently released a new detailed list of guidelines when it comes to developing health and medical apps that are helping the FDA enforce guidelines already in place.

#29

Allergan: See America & Prevent Blindness | Blog

61 million Americans are at risk of severe vision loss – more than the populations of California and Florida combined.

#30

Pharma & Payers - Opening the Lines of Communication | Blog

For the first time in 20 years, The FDA has issued new draft guidance on how pharmaceutical companies can communicate healthcare economic information (HCEI) with payers.