Your search matched 104 results
Takeda: #FlyWithIBD | Blog
After a recent unpleasant transcontinental flight due to IBD, a Takeda employee was left with one question, “How can the company I work for help people flying with IBD have a more comfortable flight experience?”
For decades, consumers have been showing more and more willingness to pay higher prices for products designed with more sophistication.
Merck: Inventing For Life | Blog
A recent survey conducted by pharmaceutical company, Merck, revealed only 5% of respondents cited medicine as the next greatest invention.
Health and wellness conversations are challenging on all fronts.
We’re big trend spotters at HxP, always looking for clues into what’s changing people’s expectations for experiences and connections.
American Express recently conducted a study to reveal how Gen Z (16-22 year olds) expects to interact with companies & brands.
Last week a few team members from InVentiv were attendees at the In2Summit Conference held at the Ham Yard Hotel near Piccadilly.
Several trends we’re following this year are focused around the patient’s voice and bringing it in early and often.
Supporting people living with cancer is a top priority for any organization and individual working in the cancer space.
Will Knight, Senior Editor, AI for MIT Technology Review, wrote an article last week citing the growing concern over how algorithms, while set out to help the average consumer, are increasingly becoming more and more bias…and everyone is turning a blind eye.
Earlier this week, the FDA announced they are proposing a new study to look at whether patients are being bombarded and over-warned within direct to consumer prescription advertisements.
The Human Project | Blog
What if you were asked, alongside 10,000 other humans, adding up to 4,000 households, to give access to everything you do for 20 years...to (hopefully) improve the lives of millions?
A daunting task for any doctor.
Each day, it is estimated more than 115 people in the US die from an opioid overdose.
We continue to see virtual reality (VR) branching away from the traditional gaming platform and moving into the healthcare space.
If you visited CES this year, you may have noticed that the technologies from last year that seemed light years away are finally ready for the consumer.
In a recent 2017 study about health literacy, 20% of respondents reported they didn’t know the meaning of the word ‘premium’.
Parkinson’s patients slowly loose their fine motor skills which diminishes their daily lives and has created a stigma causing embarrassment and harassment.
In August we witnessed another challenge to the Affordable Care Act with Aetna announcing their departure from (most) of the public exchange.
What does good fondue have to do with the way your brain works?
Researchers at Indiana University and University of California recently launched a banner ad within the Grinder app to distribute free self-testing kits to the more than 5 million Grinder users.
With healthcare expenses always seemingly on the rise, if you had the opportunity to reduce healthcare costs in your company by $1,464 annually per employee would you?
I can read in the dark, can you?
Apple is using the Apple Watch within a secret group of biomedical engineers at Apple to revolutionize the way we monitor blood glucose levels: without a pin prick.
Two recent consumer brand ads have been making the rounds on “best of” industry lists that show how consumer brands are leveraging the emotional connection we can have to something that is present in all of pharma communications: people’s health.
For the last few years, patient portals have been driving a sweeping change in the way patients interact with their health records and communicate with their providers.
Empathy (Continues To) Win | Blog
It is no secret empathy within advertising, if done correctly, can be a powerful motivator to drive and change behavior.
Mixed Reality | Blog
As technological advances become more mainstream, we are hearing more and more about ‘reality’ technology.
The recent uptick in awareness of nourishing our bodies with fruits and vegetables has been accompanied by an increase in awareness of where these fruits and vegetables are coming from.