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Trend Tracking: Aesthetic Expectation | Blog
For decades, consumers have been showing more and more willingness to pay higher prices for products designed with more sophistication.
Merck: Inventing For Life | Blog
A recent survey conducted by pharmaceutical company, Merck, revealed only 5% of respondents cited medicine as the next greatest invention.
Takeda: #FlyWithIBD | Blog
After a recent unpleasant transcontinental flight due to IBD, a Takeda employee was left with one question, “How can the company I work for help people flying with IBD have a more comfortable flight experience?”
Hypertension’s New Lie Detector Test | Blog
It is no secret that hypertension is the leading cause of death in America.
2017 Trend Tracking: Tackling Invisible Bias Within Artificial Intelligence | Blog
Will Knight, Senior Editor, AI for MIT Technology Review, wrote an article last week citing the growing concern over how algorithms, while set out to help the average consumer, are increasingly becoming more and more bias…and everyone is turning a blind eye.
An Amazon Pharmacy May be Closer Than We Think | Blog
CNBC recently reported on a new Goldman Sach’s 30 page study on Amazon’s potential in the healthcare prescription drug market.
Lilly - The Hero's Journey Art Project | Blog
Several trends we’re following this year are focused around the patient’s voice and bringing it in early and often.
FDA Considering Easing Side Effect Requirements in DTC Ads | Blog
Earlier this week, the FDA announced they are proposing a new study to look at whether patients are being bombarded and over-warned within direct to consumer prescription advertisements.
The Human Project | Blog
What if you were asked, alongside 10,000 other humans, adding up to 4,000 households, to give access to everything you do for 20 years...to (hopefully) improve the lives of millions?
Allergan: See America & Prevent Blindness | Blog
61 million Americans are at risk of severe vision loss – more than the populations of California and Florida combined.
The Write Thing For Parkinson's | Blog
Parkinson’s patients slowly loose their fine motor skills which diminishes their daily lives and has created a stigma causing embarrassment and harassment.
Fast-Tracked Ebola Vaccine Proves to Be Effective | Blog
A new study published in The Lancet medical journal points to the emergence of the first successful vaccine guarding against the Ebola virus.
Fake Pharma Ad Helps Launch Music Album | Blog
As with any new pharma launch, much planning goes into messaging, target market, channel optimization, and several additional pieces to the process.
Excedrin Hits A Home Run With Angry Met’s Fan | Blog
Baseball season is upon us.
A New Approach to Patient Health Portals | Blog
For the last few years, patient portals have been driving a sweeping change in the way patients interact with their health records and communicate with their providers.
Trend Tracking: Caregivers Are Micro Influencers Too | Blog
Researchers at Indiana University-Purdue University Indianapolis recently announced a new tool available for Alzheimer’s patients’ caregivers – a ‘friend-sourcing’ app to help make more meaningful connections and open a new door for communicating and supporting one another.
The Right Care in the Right Place at the Right Time | Blog
A daunting task for any doctor.
Multichannel in Healthcare: First Service, Then Channel | Blog
Britain’s conservative NHS cooperates with dating app Tinder, whilst big pharmaceutical companies cooperate with Google or Apple.
Sick People Can't Have Fun! | Blog
When it comes to talking about illness, we can fall into the trap of telling the same linear recovery story.
The Fit Shopping Cart | Blog
Just don’t buy junk food and you’ll be healthier right?
IBM Watson for Oncology | Blog
Originally built as a complement for a physician and not as a replacement, IBM Watson for Oncology launched a study to determine how closely the artificial intelligence computer and a panel of 12-15 multidisciplinary tumor board members could agree on treatment approaches.
Campaign Launched To Reduce Medication-Associated Harm by 50 Percent | Blog
A campaign launched this week by World Health Organization (WHO) to attempt to reduce medication-associated harm in all countries by 50 percent over the next 5 years.
Designer Bacteria | Blog
ould you ingest genetically modified (GM) e.coli to help cure a disease?
Pharma, We (Still) Have A (Communication) Problem | Blog
In 2014, 76% of patients surveyed stated their interested in pharma companies providing services that complement their products.
The FDA's Health & Medical App Enforcer = Apple App Store | Blog
Apple recently released a new detailed list of guidelines when it comes to developing health and medical apps that are helping the FDA enforce guidelines already in place.
Cleveland Clinic: Prioritizing The Patient Experience | Blog
The Cleveland Clinic was the first major academic medical center to make patient experience a strategic goal, hire and appoint a Chief Experience Officer, and one the first to establish an Office of Patient Experience.
GoodRx and Iodine Bring Transparency To Drug Pricing | Blog
With a low public tolerance to drug pricing in the recent news, two companies joined forces to help combat the difficult subject when discussing pharmaceutical pricing: transparency.
Pfizer - Send A Text & Save 50% On Viagra | Blog
Pfizer’s new television ad is revolutionary for the pharmaceutical industry and is closely following one of our new 2017 Communication Trends.
Meet Ada, Your Personal AI Health Consultant | Blog
Born in mid-2016, Ada is now the #1 medical app in over 130 countries and recently won a Cannes Lions award for innovation and a silver winner at the Clios.
Answers By Cigna – Improving Health Literacy with AI | Blog
In a recent 2017 study about health literacy, 20% of respondents reported they didn’t know the meaning of the word ‘premium’.
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