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Fast-Tracked Ebola Vaccine Proves to Be Effective | Blog
A new study published in The Lancet medical journal points to the emergence of the first successful vaccine guarding against the Ebola virus.
Rideshare For Healthcare | Blog
Uber and Lyft both recently announced new ventures in the healthcare space.
Global Non-Adherence Results in a $637 Billion Loss | Blog
In a recently released research paper published by medication adherence company, HealthPrize Technologies and consulting company Capgemini, pharmaceutical companies are losing $637 billion in revenue annually to non-adherence.
The Cancer Support Community - A Patient Driven Network Of Cancer Support | Blog
Supporting people living with cancer is a top priority for any organization and individual working in the cancer space.
Answers By Cigna – Improving Health Literacy with AI | Blog
In a recent 2017 study about health literacy, 20% of respondents reported they didn’t know the meaning of the word ‘premium’.
Pharmacies…The Last Line of Defense in Dangerous Drug Interactions | Blog
A recent study conducted by the Chicago Tribune revealed pharmacies missed dangerous drug interactions 52% of the time.
Meals on Wheels Becomes a Vehicle for Geriatric Care | Blog
For over 60 years, Meals on Wheels America has delivered pre-made entrees to seniors and other eligible individuals throughout the country.
Lilly - The Hero's Journey Art Project | Blog
Several trends we’re following this year are focused around the patient’s voice and bringing it in early and often.
Cheese, Disease, And The Brains Behind The UK's Biobank | Blog
What does good fondue have to do with the way your brain works?
An Apple A Day To Monitor Glucose | Blog
Apple is using the Apple Watch within a secret group of biomedical engineers at Apple to revolutionize the way we monitor blood glucose levels: without a pin prick.
CES - Last Year's Future Technology Is Real | Blog
If you visited CES this year, you may have noticed that the technologies from last year that seemed light years away are finally ready for the consumer.
A New (positive) Pharma Company Influence – Consumer Brands Entering Healthcare | Blog
A recent article from Medical Marketing and Media (MM&M) analyzes what has been on all of our minds in the last 6-9 months: What will pharma’s response be to so many consumer brands crossing over into healthcare?
Meet Ada, Your Personal AI Health Consultant | Blog
Born in mid-2016, Ada is now the #1 medical app in over 130 countries and recently won a Cannes Lions award for innovation and a silver winner at the Clios.
Cleveland Clinic: Prioritizing The Patient Experience | Blog
The Cleveland Clinic was the first major academic medical center to make patient experience a strategic goal, hire and appoint a Chief Experience Officer, and one the first to establish an Office of Patient Experience.
innovationsaves.life | Blog
264 vaccines in the pipeline. $173b saved in cancer-related costs. 883,000 fewer hospitalizations per year.
GoodRx and Iodine Bring Transparency To Drug Pricing | Blog
With a low public tolerance to drug pricing in the recent news, two companies joined forces to help combat the difficult subject when discussing pharmaceutical pricing: transparency.
Millennials, Snapchat And Pharma, Oh My! | Blog
71% of snapchat users are 34 and younger and 45% of users are between the ages of 18-24 according to Snap’s IPO filing in February.
Tailoring The Voice To The Task | Blog
Should pharmaceutical brands think beyond the traditional voice options and add personality and even choices based on each individuals preference?
Uber’s Unintended Influence: A 7 percent Reduction in Ambulance Usage | Blog
“It’s not life threatening, but I can’t drive…Call an Uber.”
Pfizer - Send A Text & Save 50% On Viagra | Blog
Pfizer’s new television ad is revolutionary for the pharmaceutical industry and is closely following one of our new 2017 Communication Trends.
A New Opioid Dependency Screening App For HCPs | Blog
Each day, it is estimated more than 115 people in the US die from an opioid overdose.
Long-Term Male Birth Control - Still a Long Shot? | Blog
Provisions from the Affordable Care Act and funding to public health centers like Planned Parenthood have given many women access to contraceptives without any out-of-pocket cost.
Pharma & Payers - Opening the Lines of Communication | Blog
For the first time in 20 years, The FDA has issued new draft guidance on how pharmaceutical companies can communicate healthcare economic information (HCEI) with payers.
Why Transparency Is Trendy…and Maybe Life-Saving, Too | Blog
These days, Pharma is no stranger to criticism.
Do Prescription Drug Ads Increase Utilization and Adherence? | Blog
Do prescription drug ads increase utilization and adherence?
Virtual Concierge: Amazon and Marriott Partner For Improved Customer Experience | Blog
If your travels include select Marriott properties in the future, you could walk into your hotel room and notice a new device sitting on the nightstand.
As Summer Comes to an End, Buying Local Produce Doesn't Have to as Well | Blog
The recent uptick in awareness of nourishing our bodies with fruits and vegetables has been accompanied by an increase in awareness of where these fruits and vegetables are coming from.
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