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#1

The Human Project | Blog

What if you were asked, alongside 10,000 other humans, adding up to 4,000 households, to give access to everything you do for 20 years...to (hopefully) improve the lives of millions?

#2

Lilly - The Hero's Journey Art Project | Blog

Several trends we’re following this year are focused around the patient’s voice and bringing it in early and often.

#3

The FDA's Health & Medical App Enforcer = Apple App Store | Blog

Apple recently released a new detailed list of guidelines when it comes to developing health and medical apps that are helping the FDA enforce guidelines already in place.

#4

Poll: Are Patients Responding To DTC Drug Ads? | Blog

In a recent poll conducted by market research firm InCrowd revealed that patients are three times more likely to ask about a drug from an ad during a visit than they asked just five years prior.

#5

Digital Brand Safety Net: Are Your Metrics Authentic? | Blog

Several trends we are following this year touch on data.

#6

Millennials, Snapchat And Pharma, Oh My! | Blog

71% of snapchat users are 34 and younger and 45% of users are between the ages of 18-24 according to Snap’s IPO filing in February.

#7

New Fitbit & Google Partnership to Improve Patient Outcomes | Blog

Dating back to 1788, wearables have been around helping individuals, even at their most basic, track our steps to help us better keep track of exercise.

#8

In2Summit Conference: All The Highlights | Blog

Last week a few team members from InVentiv were attendees at the In2Summit Conference held at the Ham Yard Hotel near Piccadilly.

#9

Trend Tracking: Aesthetic Expectation | Blog

For decades, consumers have been showing more and more willingness to pay higher prices for products designed with more sophistication.

#10

An Apple A Day To Monitor Glucose | Blog

Apple is using the Apple Watch within a secret group of biomedical engineers at Apple to revolutionize the way we monitor blood glucose levels: without a pin prick.

#11

Takeda: #FlyWithIBD | Blog

After a recent unpleasant transcontinental flight due to IBD, a Takeda employee was left with one question, “How can the company I work for help people flying with IBD have a more comfortable flight experience?”

#12

How Gen Z is Reshaping Brand Experiences (And Expectations) | Blog

American Express recently conducted a study to reveal how Gen Z (16-22 year olds) expects to interact with companies & brands.

#13

The Screen Effect: Our Phones Are Changing Us | Blog

We’re big trend spotters at HxP, always looking for clues into what’s changing people’s expectations for experiences and connections.

#14

FDA Considering Easing Side Effect Requirements in DTC Ads | Blog

Earlier this week, the FDA announced they are proposing a new study to look at whether patients are being bombarded and over-warned within direct to consumer prescription advertisements.

#15

2017 Trend Tracking: Tackling Invisible Bias Within Artificial Intelligence | Blog

Will Knight, Senior Editor, AI for MIT Technology Review, wrote an article last week citing the growing concern over how algorithms, while set out to help the average consumer, are increasingly becoming more and more bias…and everyone is turning a blind eye.

#16

Merck: Inventing For Life | Blog

A recent survey conducted by pharmaceutical company, Merck, revealed only 5% of respondents cited medicine as the next greatest invention.

#17

The Right Care in the Right Place at the Right Time | Blog

A daunting task for any doctor.

#18

CES - Last Year's Future Technology Is Real | Blog

If you visited CES this year, you may have noticed that the technologies from last year that seemed light years away are finally ready for the consumer.

#19

What Tourism and Hearing Aids have in Common | Blog

Two recent consumer brand ads have been making the rounds on “best of” industry lists that show how consumer brands are leveraging the emotional connection we can have to something that is present in all of pharma communications: people’s health.

#20

Multichannel in Healthcare: First Service, Then Channel | Blog

Britain’s conservative NHS cooperates with dating app Tinder, whilst big pharmaceutical companies cooperate with Google or Apple.

#21

How New Apps Save Lives | Blog

Among all the healthcare app choices out there, do some actually have the potential to save someone’s life?

#22

A New Approach to Patient Health Portals | Blog

For the last few years, patient portals have been driving a sweeping change in the way patients interact with their health records and communicate with their providers.

#23

Empathy (Continues To) Win | Blog

It is no secret empathy within advertising, if done correctly, can be a powerful motivator to drive and change behavior.

#25

As Summer Comes to an End, Buying Local Produce Doesn't Have to as Well | Blog

The recent uptick in awareness of nourishing our bodies with fruits and vegetables has been accompanied by an increase in awareness of where these fruits and vegetables are coming from.

#26

Are Millennials the Key to the Affordable Care Act's Success? | Blog

In August we witnessed another challenge to the Affordable Care Act with Aetna announcing their departure from (most) of the public exchange.

#27

Sick People Can't Have Fun! | Blog

When it comes to talking about illness, we can fall into the trap of telling the same linear recovery story.

#28

Do the Sounds in a Hospital Hinder Healing? | Blog

If you’ve ever been in the unfortunate situation of being hospitalized, or better chances, caring for someone in the hospital, there is one thing that is certain – they are noisy places.

#29

Why Transparency Is Trendy…and Maybe Life-Saving, Too | Blog

These days, Pharma is no stranger to criticism.

#30

Wearable Devices Enter Clinical Trials | Blog

Huntington’s disease is a rare, fatal neurodegenerative disease that is desperate for treatment options and doctors are doing their best to help improve the quality of life for the more than 30,000 people living with the disease and over 200,000 at-risk of inheriting it.