Cupertino, CA — Typically it’s the month of September that’s abuzz with Apple news of new iPhones and a fresh iOS, but in 2017, June has been a quiet riot of Apple news in the health space. 


Earlier this month, new reports revealed that Apple had hired Dr. Sumbul Desai, the executive director of Stanford Medicine’s center of digital health. For years Desai has been a bright spot on the digital health landscape, partnering with tech companies to advance the practice of medicine and improve the patient experience. She was also instrumental in the creation of Stanford’s Clickwell Care, a pioneering telehealth primary care clinic. Back in 2015, it managed to shift 60% of its visits from in-person to virtual and quickly became a true north for success in telehealth.


Additionally, in recent weeks information has surfaced that shows Apple is also partnering with EHR startup Health Gorilla to evolve the iPhone into a hub for medical data. The latter has built a “truly universal EHR platform” (https://www.healthgorilla.com/) that can aggregate a patient’s data from multiple providers and facilities on a mobile device. The HIPAA-compliant system also allows providers to share records, place orders, make referrals, and more.


Why This Matters —


From the resurgence of vinyl albums to Twin Peaks' return to television, there’s a rising tide of nostalgia everywhere. Could Apple be aiming to translate what it did with music more than a decade ago to the healthcare space? Last time, it replaced CDs and scattered MP3s with two things: the simple, centralized, and connected platform of the iTunes store and the ever-mobile iPod. This time, it could bring the same coordination, portability, and shareability to healthcare. If the plan works, it would revolutionize the industry, impacting everything from how patients seek and receive care to the way drugs are tested and marketed.


About the Author:

Drew Beck brings more than a decade of broad healthcare experience to GSW in his role as the Director of Innovation. He has enjoyed working for big healthcare names including Eli Lilly & Co. and GlaxoSmithKline in Global Marketing and Pharmaceutical Sales roles, but his start came from hands-on work in patient care in Emergency Medicine. This foundation has given him a deep understanding of both patients and healthcare professionals. In his current role, he combines all he has learned from this background with insights into current market trends to help clients drive the future of their brands.