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#1

Non-adherence and Nudges | Blog

In recent years, countless life science leaders have been exploring ways to harness the power of behavioral science to combat the looming threat of healthcare’s biggest challenges.

#2

The FDA's Newest Unit Looks Beyond Food and Drugs... | Blog

In a recent Wired article, Bakul Patel shared a glimpse into the new team he’s building within the FDA—completely focused on new developments in digital.

#3

Two-Thirds of Doctors Don't Trust Content on Pharma Sites | Blog

A recent survey by the Decision Resource Group reveals that only 34% of physicians feel that pharmaceutical websites are trustworthy.

#4

2017 Trends Update: More Than Measure Roundup | Blog

New entrants in the wearable market are changing patients' lives for the better

#5

Thoughts on Value-Based Arrangements from Industry Leaders | Blog

Lilly & Harvard Pilgrim Healthcare's CEOs shared their thoughts on value-based arrangements between pharma and payers

#6

Laying the Foundation for Collaborative Healthcare | Blog

Collaboration has become quite a medical buzzword in recent years as healthcare reform has rolled on, but Case Western Reserve and the Cleveland Clinic have really taken its importance to heart – so much so that they’ve placed a half billion-dollar bet on it.

#7

The Fanciest Footwork in Brazil Can't Be Found in Rio… | Blog

With worldwide buzz being created by the 2016 Olympics in Rio, it would be easy to assume that Brazil’s biggest miracle in recent memory must involve an Olympian.

#8

The Patient has Left the Building…Telemedicine Overtakes the Traditional Doctor Visit | Blog

In recent years, several of the traditional attributes of our modern healthcare system have been challenged.

#9

Aetna and Apple Partner to Embed Wearables in Healthcare | Blog

Last week, Aetna announced that it is pioneering a unique initiative – the health insurance giant will be the first in its industry to help subsidize the cost of an Apple Watch for some of its members.

#10

Doctors Prescribe Remedies for Wikihealth Inaccuracies | Blog

Since its birth 15 years ago, Wikipedia has repeatedly proven that its accuracy holds up well against more traditional encyclopedic sources.

#11

Google is Your Doctor's Best Friend in a Pinch | Blog

The next time you see your busy doctor scratching her head in the office, there’s a good chance you might catch her consulting a colleague: Dr.

#12

Will Your Doctor's Next Prescription Be an App? | Blog

Today’s best health apps have come a long way from their humble beginnings as simple medication reminders and symptom trackers.

#13

Well-Rested Docs Save Lives From the Other Side of the World | Blog

As you lie in the stiff hospital bed, you notice that it’s 3AM.

#14

Novo Nordisk Joins Allergan in Their Commitment to Limit Price Hikes | Blog

Rising drug prices have been quite a hot topic this year.

#15

Medical Innovation is Hiding Everywhere | Blog

You just never know how or where inspiration will strike.

#16

HXP Staff Favorites of 2016 | Blog

2016 has been quite a year (to say the least).

#17

YouTube Presents: One Tremendous Opportunity to Reach Gen X | Blog

A recent survey commissioned by Google brings out powerful insights into the YouTube habits of a key demographic for many pharma brands: Generation X.

#18

Re-engineering Pills for the Future | Blog

The World Health Organization estimates that around half of all medications aren’t taken as directed.

#19

Norwegian News Site Pushes Back on Our Push It Trend… | Blog

The Norwegian Broadcasting Company (NRK) may have just cracked the code for preventing countless ignorant online quarrels.

#20

New Study Confirms Shared Decision Impacts Both Outcomes and Satisfaction | Blog

Last week at the 2017 Annual Meeting of the American Academy of Orthopaedic Surgeons (AAOS), the results of a recent prospective studyshed new light on the importance of shared decision making in elective surgeries.

#21

eyeforpharma 2018: All the Highlights | Blog

A few weeks back, five colleagues and I attended the 16th annual eyeforpharma conference in Philadelphia.

#22

IBM's Watson Makes Saving Human Lives Elementary | Blog

Doctors at the University of Tokyo recently leveraged Watson to help with a particularly challenging medical case.

#23

Uncomfortable Topics Help Brands Resonate with Customers | Blog

Among the countless life experiences that advertisers have leveraged in their work, several topics remain taboo.

#24

Fresh Stats—Pharma/Healthcare Digital Ad Spend | Blog

eMarketer’s latest numbers on Pharma’s digital ad spend are in, and the word of the day is growth.

#25

Gotham’s Newest Hero | Blog

For the victims of generational healthcare inequalities, Gotham’s next great hero may not wear a cape, but still has some nifty tricks in her utility belt.

#26

The Rise of Relevance Marketing | Blog

In many ways, our innovation practice is grounded in the concept of constant change.

#27

Stressed About Your Diet? | Blog

For those of us squarely in the mid-latitudes of the northern hemisphere, fall is upon us, and that means more than PSLs to our Innovation team—trendspotting season is well underway.

#28

5 New Apple Watch Facts and Features for Healthcare | Blog

Last Friday, Apple released its redesigned Watch, and there’s a lot more to catch the eye of our industry than just a 30% larger display.

#29

Font for Forgetful Folks | Blog

In recent weeks, a group of researchers, behavioral scientists and typographic design specialists from down under have given the world an unforgettable new tool: a new font called Sans Forgetica.

#30

A Sad Peek Behind the Curtain into US Physicians’ Views | Blog

Last month, the nation’s largest physician-owned malpractice insurer published results from a major survey focused on the attitudes, beliefs and behaviors of doctors today—and the results were sobering.