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#1

Meeker's Perennial Internet Trends Report Adds New Digital Health Section for 2017 | Blog

Mary Meeker's 2017 Internet Trends presentation captured new insights into dozens of digital advancements in healthcare

#2

Thoughts on Value-Based Arrangements from Industry Leaders | Blog

Lilly & Harvard Pilgrim Healthcare's CEOs shared their thoughts on value-based arrangements between pharma and payers

#3

The FDA's Newest Unit Looks Beyond Food and Drugs... | Blog

In a recent Wired article, Bakul Patel shared a glimpse into the new team he’s building within the FDA—completely focused on new developments in digital.

#4

New Rules for Physicians and Pharma in New Jersey | Blog

On Monday, January 15th tighter rules went into effect regarding transactions between physicians and pharma in New Jersey.

#5

Two-Thirds of Doctors Don't Trust Content on Pharma Sites | Blog

A recent survey by the Decision Resource Group reveals that only 34% of physicians feel that pharmaceutical websites are trustworthy.

#6

The Pharmacist’s Role Continues to Evolve | Blog

As our team prepares for the release of our 2019 Trend Reports in the coming weeks, I’ve had the opportunity to reflect on several of the highlights from our 2018 Reports that garnered extra attention and sparked the most ideas with our clients.

#7

Amazonian Innovation: It’s as Easy as 3-2-1 | Blog

Before this year’s 16th annual eyeforpharma convention even officially began, Amazon was there, empowering pharma leaders by teaching them new ways from their approach to innovation.

#8

Apple Doubles Down on Health in Recent Weeks | Blog

From new hires to emerging partnerships, Apple's recent actions reveal increased focus on revolutionizing healthcare

#9

2017 Digital Trend Update: Pokémon Go Turns 1 | Blog

Pokémon Go's first birthday marks a chance to reevaluate how Augmented Reality (AR) is evolving today and tomorrow's digital marketing

#10

Algorithms Unleashed | Blog

Live from EFP ‘18: Bharat Tewarie, EVP & Chief Marketing Officer at UCB shared his perspective on AI’s evolving role in pharma.

#11

The Importance of Insights: 7 Key Take-Aways from GSK Insights Lead | Blog

Live from EFP ‘18: In his presentation “From ‘Data-as-Assets’ to ‘Insights-as-Assets,’” GSK’s VP of Commercial Insights Peter Barschdorff shared a hit list of wisdom in the space.

#12

AI + Genetics + Patients = Win | Blog

A few weeks back, the digital healthcare company Optra Health announced the launch of OptraGURU, its newest platform that leverages the AI tech of its iPhronesis offering with Amazon Alexa’s natural language skills.

#13

Betting Big on Cancer.com | Blog

This month, Janssen launched Cancer.com, aiming to create an online destination for all things oncology.

#14

Gotham’s Newest Hero | Blog

For the victims of generational healthcare inequalities, Gotham’s next great hero may not wear a cape, but still has some nifty tricks in her utility belt.

#15

eyeforpharma 2018: All the Highlights | Blog

A few weeks back, five colleagues and I attended the 16th annual eyeforpharma conference in Philadelphia.

#16

MM&M’s Top 2018 Healthcare Trends in 2 Minutes or Less | Blog

MM&M recently shared a series of infographics to visualize their top healthcare trends for 2018.

#17

Doctors Prescribe Remedies for Wikihealth Inaccuracies | Blog

Since its birth 15 years ago, Wikipedia has repeatedly proven that its accuracy holds up well against more traditional encyclopedic sources.

#18

Fresh Stats—Pharma/Healthcare Digital Ad Spend | Blog

eMarketer’s latest numbers on Pharma’s digital ad spend are in, and the word of the day is growth.

#19

Uncomfortable Topics Help Brands Resonate with Customers | Blog

Among the countless life experiences that advertisers have leveraged in their work, several topics remain taboo.

#20

The Patient has Left the Building…Telemedicine Overtakes the Traditional Doctor Visit | Blog

In recent years, several of the traditional attributes of our modern healthcare system have been challenged.

#21

IBM's Watson Makes Saving Human Lives Elementary | Blog

Doctors at the University of Tokyo recently leveraged Watson to help with a particularly challenging medical case.

#22

Aetna and Apple Partner to Embed Wearables in Healthcare | Blog

Last week, Aetna announced that it is pioneering a unique initiative – the health insurance giant will be the first in its industry to help subsidize the cost of an Apple Watch for some of its members.

#23

YouTube Presents: One Tremendous Opportunity to Reach Gen X | Blog

A recent survey commissioned by Google brings out powerful insights into the YouTube habits of a key demographic for many pharma brands: Generation X.

#24

Laying the Foundation for Collaborative Healthcare | Blog

Collaboration has become quite a medical buzzword in recent years as healthcare reform has rolled on, but Case Western Reserve and the Cleveland Clinic have really taken its importance to heart – so much so that they’ve placed a half billion-dollar bet on it.

#25

The Fanciest Footwork in Brazil Can't Be Found in Rio… | Blog

With worldwide buzz being created by the 2016 Olympics in Rio, it would be easy to assume that Brazil’s biggest miracle in recent memory must involve an Olympian.

#26

A Peek Behind the Curtain into Clinical Trials | Blog

While billions of people all over the world use pharmaceuticals to live longer and better lives, the vast majority of us know very little about how the pill in our medicine cabinet came to be there.

#27

EFP Philly 2019: How to Engage IDN Customers in Meaningful Conversations about Value — a Panel Discussion | Blog

Live from eyeforpharma Philadelphia 2019— Brandi Greenberg, Managing Director of Life Sciences Research Advisory Board, hosted a panel of experts from across the life sciences space.

#28

Smartphones are a Welcome Guest in Doctors' Offices | Blog

In a recent survey by Merck, 81% of physicians said that smartphone use in their offices has had a profound impact on patient visits.

#29

Norwegian News Site Pushes Back on Our Push It Trend… | Blog

The Norwegian Broadcasting Company (NRK) may have just cracked the code for preventing countless ignorant online quarrels.

#30

Well-Rested Docs Save Lives From the Other Side of the World | Blog

As you lie in the stiff hospital bed, you notice that it’s 3AM.