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Lilly & Harvard Pilgrim Healthcare's CEOs shared their thoughts on value-based arrangements between pharma and payers
The Norwegian Broadcasting Company (NRK) may have just cracked the code for preventing countless ignorant online quarrels.
On Monday, January 15th tighter rules went into effect regarding transactions between physicians and pharma in New Jersey.
Mary Meeker's 2017 Internet Trends presentation captured new insights into dozens of digital advancements in healthcare
From new hires to emerging partnerships, Apple's recent actions reveal increased focus on revolutionizing healthcare
Pokémon Go's first birthday marks a chance to reevaluate how Augmented Reality (AR) is evolving today and tomorrow's digital marketing
Algorithms Unleashed | Blog
Live from EFP ‘18: Bharat Tewarie, EVP & Chief Marketing Officer at UCB shared his perspective on AI’s evolving role in pharma.
Rising drug prices have been quite a hot topic this year.
New entrants in the wearable market are changing patients' lives for the better
Since its birth 15 years ago, Wikipedia has repeatedly proven that its accuracy holds up well against more traditional encyclopedic sources.
The World Health Organization estimates that around half of all medications aren’t taken as directed.
Last week, pharmaceutical giant Sanofi and healthcare software pioneer Voluntis announced an expansion of their partnership focused on delivering digital therapy in the form of cutting-edge insulin titration tools.
Among the countless life experiences that advertisers have leveraged in their work, several topics remain taboo.
You just never know how or where inspiration will strike.
While billions of people all over the world use pharmaceuticals to live longer and better lives, the vast majority of us know very little about how the pill in our medicine cabinet came to be there.
With worldwide buzz being created by the 2016 Olympics in Rio, it would be easy to assume that Brazil’s biggest miracle in recent memory must involve an Olympian.
Collaboration has become quite a medical buzzword in recent years as healthcare reform has rolled on, but Case Western Reserve and the Cleveland Clinic have really taken its importance to heart – so much so that they’ve placed a half billion-dollar bet on it.
Doctors at the University of Tokyo recently leveraged Watson to help with a particularly challenging medical case.
In recent years, several of the traditional attributes of our modern healthcare system have been challenged.
In a recent survey by Merck, 81% of physicians said that smartphone use in their offices has had a profound impact on patient visits.
Last week at the 2017 Annual Meeting of the American Academy of Orthopaedic Surgeons (AAOS), the results of a recent prospective studyshed new light on the importance of shared decision making in elective surgeries.
Last week, Aetna announced that it is pioneering a unique initiative – the health insurance giant will be the first in its industry to help subsidize the cost of an Apple Watch for some of its members.
Today’s best health apps have come a long way from their humble beginnings as simple medication reminders and symptom trackers.
Recent Oregon Law Gives Limited Prescribing Authority to Pharmacists
Study results published in the American Heart Association’s journal Stroke reveal that using AiCure’s AI-powered mobile app doubled anticoagulant adherence rates for stroke survivors.
A recent survey commissioned by Google brings out powerful insights into the YouTube habits of a key demographic for many pharma brands: Generation X.
Last week, America’s leading social network for healthcare professionals announced that its membership has surpassed 800,000 healthcare professionals in the US alone.
AI Saves Lives | Blog
Flying in the face of Sarah Connor and Elon Musk’s worst fears, artificial intelligence is saving lives worldwide.
Medicine Meets Minecraft | Blog
Pfizer brings both fun and learning to the hemophilia community through a Minecraft-based experience
Live from EFP ‘18: Today, eyeforpharma Philadelphia opened with one word: trust.