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Mary Meeker's 2017 Internet Trends presentation captured new insights into dozens of digital advancements in healthcare
Lilly & Harvard Pilgrim Healthcare's CEOs shared their thoughts on value-based arrangements between pharma and payers
In a recent Wired article, Bakul Patel shared a glimpse into the new team he’s building within the FDA—completely focused on new developments in digital.
On Monday, January 15th tighter rules went into effect regarding transactions between physicians and pharma in New Jersey.
A recent survey by the Decision Resource Group reveals that only 34% of physicians feel that pharmaceutical websites are trustworthy.
As our team prepares for the release of our 2019 Trend Reports in the coming weeks, I’ve had the opportunity to reflect on several of the highlights from our 2018 Reports that garnered extra attention and sparked the most ideas with our clients.
Before this year’s 16th annual eyeforpharma convention even officially began, Amazon was there, empowering pharma leaders by teaching them new ways from their approach to innovation.
From new hires to emerging partnerships, Apple's recent actions reveal increased focus on revolutionizing healthcare
Pokémon Go's first birthday marks a chance to reevaluate how Augmented Reality (AR) is evolving today and tomorrow's digital marketing
Algorithms Unleashed | Blog
Live from EFP ‘18: Bharat Tewarie, EVP & Chief Marketing Officer at UCB shared his perspective on AI’s evolving role in pharma.
Live from EFP ‘18: In his presentation “From ‘Data-as-Assets’ to ‘Insights-as-Assets,’” GSK’s VP of Commercial Insights Peter Barschdorff shared a hit list of wisdom in the space.
A few weeks back, the digital healthcare company Optra Health announced the launch of OptraGURU, its newest platform that leverages the AI tech of its iPhronesis offering with Amazon Alexa’s natural language skills.
Betting Big on Cancer.com | Blog
This month, Janssen launched Cancer.com, aiming to create an online destination for all things oncology.
Gotham’s Newest Hero | Blog
For the victims of generational healthcare inequalities, Gotham’s next great hero may not wear a cape, but still has some nifty tricks in her utility belt.
A few weeks back, five colleagues and I attended the 16th annual eyeforpharma conference in Philadelphia.
MM&M recently shared a series of infographics to visualize their top healthcare trends for 2018.
Since its birth 15 years ago, Wikipedia has repeatedly proven that its accuracy holds up well against more traditional encyclopedic sources.
eMarketer’s latest numbers on Pharma’s digital ad spend are in, and the word of the day is growth.
Among the countless life experiences that advertisers have leveraged in their work, several topics remain taboo.
In recent years, several of the traditional attributes of our modern healthcare system have been challenged.
Doctors at the University of Tokyo recently leveraged Watson to help with a particularly challenging medical case.
Last week, Aetna announced that it is pioneering a unique initiative – the health insurance giant will be the first in its industry to help subsidize the cost of an Apple Watch for some of its members.
A recent survey commissioned by Google brings out powerful insights into the YouTube habits of a key demographic for many pharma brands: Generation X.
Collaboration has become quite a medical buzzword in recent years as healthcare reform has rolled on, but Case Western Reserve and the Cleveland Clinic have really taken its importance to heart – so much so that they’ve placed a half billion-dollar bet on it.
With worldwide buzz being created by the 2016 Olympics in Rio, it would be easy to assume that Brazil’s biggest miracle in recent memory must involve an Olympian.
While billions of people all over the world use pharmaceuticals to live longer and better lives, the vast majority of us know very little about how the pill in our medicine cabinet came to be there.
Live from eyeforpharma Philadelphia 2019— Brandi Greenberg, Managing Director of Life Sciences Research Advisory Board, hosted a panel of experts from across the life sciences space.
In a recent survey by Merck, 81% of physicians said that smartphone use in their offices has had a profound impact on patient visits.
The Norwegian Broadcasting Company (NRK) may have just cracked the code for preventing countless ignorant online quarrels.
As you lie in the stiff hospital bed, you notice that it’s 3AM.