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In a recent Wired article, Bakul Patel shared a glimpse into the new team he’s building within the FDA—completely focused on new developments in digital.
A recent survey by the Decision Resource Group reveals that only 34% of physicians feel that pharmaceutical websites are trustworthy.
Last Friday, Apple released its redesigned Watch, and there’s a lot more to catch the eye of our industry than just a 30% larger display.
Everyone has been talking for months about Amazon’s big healthcare partnership, but earlier this month, the company made another bold foray into a new customer segment: Medicaid recipients.
Mary Meeker's 2017 Internet Trends presentation captured new insights into dozens of digital advancements in healthcare
Lilly & Harvard Pilgrim Healthcare's CEOs shared their thoughts on value-based arrangements between pharma and payers
From new hires to emerging partnerships, Apple's recent actions reveal increased focus on revolutionizing healthcare
Pokémon Go's first birthday marks a chance to reevaluate how Augmented Reality (AR) is evolving today and tomorrow's digital marketing
You just never know how or where inspiration will strike.
Last week at the 2017 Annual Meeting of the American Academy of Orthopaedic Surgeons (AAOS), the results of a recent prospective studyshed new light on the importance of shared decision making in elective surgeries.
Among the countless life experiences that advertisers have leveraged in their work, several topics remain taboo.
Since its birth 15 years ago, Wikipedia has repeatedly proven that its accuracy holds up well against more traditional encyclopedic sources.
Live from EFP ‘18: In his presentation “From ‘Data-as-Assets’ to ‘Insights-as-Assets,’” GSK’s VP of Commercial Insights Peter Barschdorff shared a hit list of wisdom in the space.
Live from EFP ‘18: Among the countless presentations and panels at EFP Philly this year, I had a clear favorite—A.
The Norwegian Broadcasting Company (NRK) may have just cracked the code for preventing countless ignorant online quarrels.
Live from EFP ‘18: Cheryl MacDiarmid, GSK’s US Respiratory Business Head, shared a glimpse into why and how her organization is so dedicated to the COPD patients they serve.
A few weeks back, five colleagues and I attended the 16th annual eyeforpharma conference in Philadelphia.
Today’s best health apps have come a long way from their humble beginnings as simple medication reminders and symptom trackers.
Collaboration has become quite a medical buzzword in recent years as healthcare reform has rolled on, but Case Western Reserve and the Cleveland Clinic have really taken its importance to heart – so much so that they’ve placed a half billion-dollar bet on it.
With worldwide buzz being created by the 2016 Olympics in Rio, it would be easy to assume that Brazil’s biggest miracle in recent memory must involve an Olympian.
Doctors at the University of Tokyo recently leveraged Watson to help with a particularly challenging medical case.
The World Health Organization estimates that around half of all medications aren’t taken as directed.
While billions of people all over the world use pharmaceuticals to live longer and better lives, the vast majority of us know very little about how the pill in our medicine cabinet came to be there.
Last week, America’s leading social network for healthcare professionals announced that its membership has surpassed 800,000 healthcare professionals in the US alone.
Rising drug prices have been quite a hot topic this year.
The next time you see your busy doctor scratching her head in the office, there’s a good chance you might catch her consulting a colleague: Dr.
In a recent survey by Merck, 81% of physicians said that smartphone use in their offices has had a profound impact on patient visits.
In recent years, several of the traditional attributes of our modern healthcare system have been challenged.
Last week, Aetna announced that it is pioneering a unique initiative – the health insurance giant will be the first in its industry to help subsidize the cost of an Apple Watch for some of its members.
As you lie in the stiff hospital bed, you notice that it’s 3AM.