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#1

Thoughts on Value-Based Arrangements from Industry Leaders | Blog

Lilly & Harvard Pilgrim Healthcare's CEOs shared their thoughts on value-based arrangements between pharma and payers

#2

Norwegian News Site Pushes Back on Our Push It Trend… | Blog

The Norwegian Broadcasting Company (NRK) may have just cracked the code for preventing countless ignorant online quarrels.

#3

New Rules for Physicians and Pharma in New Jersey | Blog

On Monday, January 15th tighter rules went into effect regarding transactions between physicians and pharma in New Jersey.

#4

Meeker's Perennial Internet Trends Report Adds New Digital Health Section for 2017 | Blog

Mary Meeker's 2017 Internet Trends presentation captured new insights into dozens of digital advancements in healthcare

#5

Apple Doubles Down on Health in Recent Weeks | Blog

From new hires to emerging partnerships, Apple's recent actions reveal increased focus on revolutionizing healthcare

#6

2017 Digital Trend Update: Pokémon Go Turns 1 | Blog

Pokémon Go's first birthday marks a chance to reevaluate how Augmented Reality (AR) is evolving today and tomorrow's digital marketing

#7

Algorithms Unleashed | Blog

Live from EFP ‘18: Bharat Tewarie, EVP & Chief Marketing Officer at UCB shared his perspective on AI’s evolving role in pharma.

#8

Novo Nordisk Joins Allergan in Their Commitment to Limit Price Hikes | Blog

Rising drug prices have been quite a hot topic this year.

#9

2017 Trends Update: More Than Measure Roundup | Blog

New entrants in the wearable market are changing patients' lives for the better

#10

Doctors Prescribe Remedies for Wikihealth Inaccuracies | Blog

Since its birth 15 years ago, Wikipedia has repeatedly proven that its accuracy holds up well against more traditional encyclopedic sources.

#11

Re-engineering Pills for the Future | Blog

The World Health Organization estimates that around half of all medications aren’t taken as directed.

#12

Voluntis + Sanofi's New Diabetes Therapy Goes Digital | Blog

Last week, pharmaceutical giant Sanofi and healthcare software pioneer Voluntis announced an expansion of their partnership focused on delivering digital therapy in the form of cutting-edge insulin titration tools.

#13

Uncomfortable Topics Help Brands Resonate with Customers | Blog

Among the countless life experiences that advertisers have leveraged in their work, several topics remain taboo.

#14

Medical Innovation is Hiding Everywhere | Blog

You just never know how or where inspiration will strike.

#15

A Peek Behind the Curtain into Clinical Trials | Blog

While billions of people all over the world use pharmaceuticals to live longer and better lives, the vast majority of us know very little about how the pill in our medicine cabinet came to be there.

#16

The Fanciest Footwork in Brazil Can't Be Found in Rio… | Blog

With worldwide buzz being created by the 2016 Olympics in Rio, it would be easy to assume that Brazil’s biggest miracle in recent memory must involve an Olympian.

#17

Laying the Foundation for Collaborative Healthcare | Blog

Collaboration has become quite a medical buzzword in recent years as healthcare reform has rolled on, but Case Western Reserve and the Cleveland Clinic have really taken its importance to heart – so much so that they’ve placed a half billion-dollar bet on it.

#18

IBM's Watson Makes Saving Human Lives Elementary | Blog

Doctors at the University of Tokyo recently leveraged Watson to help with a particularly challenging medical case.

#19

The Patient has Left the Building…Telemedicine Overtakes the Traditional Doctor Visit | Blog

In recent years, several of the traditional attributes of our modern healthcare system have been challenged.

#20

Smartphones are a Welcome Guest in Doctors' Offices | Blog

In a recent survey by Merck, 81% of physicians said that smartphone use in their offices has had a profound impact on patient visits.

#21

New Study Confirms Shared Decision Impacts Both Outcomes and Satisfaction | Blog

Last week at the 2017 Annual Meeting of the American Academy of Orthopaedic Surgeons (AAOS), the results of a recent prospective studyshed new light on the importance of shared decision making in elective surgeries.

#22

Aetna and Apple Partner to Embed Wearables in Healthcare | Blog

Last week, Aetna announced that it is pioneering a unique initiative – the health insurance giant will be the first in its industry to help subsidize the cost of an Apple Watch for some of its members.

#23

Will Your Doctor's Next Prescription Be an App? | Blog

Today’s best health apps have come a long way from their humble beginnings as simple medication reminders and symptom trackers.

#24

Pharmacists: Tomorrow's Prescribers? | Blog

Recent Oregon Law Gives Limited Prescribing Authority to Pharmacists

#25

Recent Study Finds Artificial Intelligence Doubles Medication Adherence | Blog

Study results published in the American Heart Association’s journal Stroke reveal that using AiCure’s AI-powered mobile app doubled anticoagulant adherence rates for stroke survivors.

#26

YouTube Presents: One Tremendous Opportunity to Reach Gen X | Blog

A recent survey commissioned by Google brings out powerful insights into the YouTube habits of a key demographic for many pharma brands: Generation X.

#27

Doximity Reaches Nearly 3 of 4 US Physicians | Blog

Last week, America’s leading social network for healthcare professionals announced that its membership has surpassed 800,000 healthcare professionals in the US alone.

#28

AI Saves Lives | Blog

Flying in the face of Sarah Connor and Elon Musk’s worst fears, artificial intelligence is saving lives worldwide.

#29

Medicine Meets Minecraft | Blog

Pfizer brings both fun and learning to the hemophilia community through a Minecraft-based experience

#30

eyeforpharma Philadelphia 2018—Staring with Trust? | Blog

Live from EFP ‘18: Today, eyeforpharma Philadelphia opened with one word: trust.