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#1

The Pharmacist’s Role Continues to Evolve | Blog

As our team prepares for the release of our 2019 Trend Reports in the coming weeks, I’ve had the opportunity to reflect on several of the highlights from our 2018 Reports that garnered extra attention and sparked the most ideas with our clients.

#2

PHARMA TRENDS 2020—2025: Four Headwinds Driving Healthcare Transformation — and What We’re Doing | Blog

How COVID-19 and 3 other barriers will transform healthcare over the next few years.

#3

Doximity Reaches Nearly 3 of 4 US Physicians | Blog

Last week, America’s leading social network for healthcare professionals announced that its membership has surpassed 800,000 healthcare professionals in the US alone.

#4

eyeforpharma Philadelphia 2018—Staring with Trust? | Blog

Live from EFP ‘18: Today, eyeforpharma Philadelphia opened with one word: trust.

#5

A Sad Peek Behind the Curtain into US Physicians’ Views | Blog

Last month, the nation’s largest physician-owned malpractice insurer published results from a major survey focused on the attitudes, beliefs and behaviors of doctors today—and the results were sobering.

#6

Live from Trend Hunter Future Festival 2019 | Blog

Toronto-based innovation shop Trend Hunter has cranked out over 10,000 custom trends profiles in the past decade, and today they’ve compressed their annual 3-day innovation experience and taken their show on the road with an 8-hour intensive course.

#7

Apple Doubles Down on Health in Recent Weeks | Blog

From new hires to emerging partnerships, Apple's recent actions reveal increased focus on revolutionizing healthcare

#8

A Peek Behind the Curtain into Clinical Trials | Blog

While billions of people all over the world use pharmaceuticals to live longer and better lives, the vast majority of us know very little about how the pill in our medicine cabinet came to be there.

#9

Medicine Meets Minecraft | Blog

Pfizer brings both fun and learning to the hemophilia community through a Minecraft-based experience

#10

Fresh Stats—Pharma/Healthcare Digital Ad Spend | Blog

eMarketer’s latest numbers on Pharma’s digital ad spend are in, and the word of the day is growth.

#11

Doctors Prescribe Remedies for Wikihealth Inaccuracies | Blog

Since its birth 15 years ago, Wikipedia has repeatedly proven that its accuracy holds up well against more traditional encyclopedic sources.

#12

Introducing Amazon’s New and Exclusive Medical Device Brand | Blog

In recent weeks, Amazon and Arcadia Group announced the launch of a series of consumer-grade medical devices under their new brand Choice.

#13

Google is Your Doctor's Best Friend in a Pinch | Blog

The next time you see your busy doctor scratching her head in the office, there’s a good chance you might catch her consulting a colleague: Dr.

#14

MM&M’s Top 2018 Healthcare Trends in 2 Minutes or Less | Blog

MM&M recently shared a series of infographics to visualize their top healthcare trends for 2018.

#15

Wellness Without Even Breaking a Sweat | Blog

The smart folks at David Lloyd Clubs know that true wellness requires more than just weights and cardio.

#16

Betting Big on Cancer.com | Blog

This month, Janssen launched Cancer.com, aiming to create an online destination for all things oncology.

#17

IBM's Watson Makes Saving Human Lives Elementary | Blog

Doctors at the University of Tokyo recently leveraged Watson to help with a particularly challenging medical case.

#18

Stressed About Your Diet? | Blog

For those of us squarely in the mid-latitudes of the northern hemisphere, fall is upon us, and that means more than PSLs to our Innovation team—trendspotting season is well underway.

#19

EFP Philly 2019: How to Engage IDN Customers in Meaningful Conversations about Value — a Panel Discussion | Blog

Live from eyeforpharma Philadelphia 2019— Brandi Greenberg, Managing Director of Life Sciences Research Advisory Board, hosted a panel of experts from across the life sciences space.

#20

Uncomfortable Topics Help Brands Resonate with Customers | Blog

Among the countless life experiences that advertisers have leveraged in their work, several topics remain taboo.

#21

Top Patient and Advocate Quotes for Pharma from eyeforpharma ‘18 | Blog

Live from EFP ‘18: This afternoon, a panel of 5 patients, advocates and pharma-patient connectors engaged in a discussion titled, “Where is the trust?

#22

The Patient has Left the Building…Telemedicine Overtakes the Traditional Doctor Visit | Blog

In recent years, several of the traditional attributes of our modern healthcare system have been challenged.

#23

Medical Innovation is Hiding Everywhere | Blog

You just never know how or where inspiration will strike.

#24

Four Critical Dynamics for Virtual Collaboration | Blog

Achieving success in the current global context now hinges on “the virtual meeting” – the most important method for teams to stay connected, troubleshoot, and drive results.

#25

AI + Genetics + Patients = Win | Blog

A few weeks back, the digital healthcare company Optra Health announced the launch of OptraGURU, its newest platform that leverages the AI tech of its iPhronesis offering with Amazon Alexa’s natural language skills.

#26

Amazon’s Quieter Healthcare Play | Blog

Everyone has been talking for months about Amazon’s big healthcare partnership, but earlier this month, the company made another bold foray into a new customer segment: Medicaid recipients.

#27

Novo Nordisk Joins Allergan in Their Commitment to Limit Price Hikes | Blog

Rising drug prices have been quite a hot topic this year.

#28

AI Saves Lives | Blog

Flying in the face of Sarah Connor and Elon Musk’s worst fears, artificial intelligence is saving lives worldwide.

#29

AI + Patients: The Future Is Now | Blog

On January 26th, MIT spinoff Empatica received FDA clearance for its epilepsy-tracking Embrace Watch — making it the first smartwatch approved in neurology in the US.

#30

5 New Apple Watch Facts and Features for Healthcare | Blog

Last Friday, Apple released its redesigned Watch, and there’s a lot more to catch the eye of our industry than just a 30% larger display.