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While billions of people all over the world use pharmaceuticals to live longer and better lives, the vast majority of us know very little about how the pill in our medicine cabinet came to be there.
In a recent Wired article, Bakul Patel shared a glimpse into the new team he’s building within the FDA—completely focused on new developments in digital.
In many ways, our innovation practice is grounded in the concept of constant change.
A recent survey by the Decision Resource Group reveals that only 34% of physicians feel that pharmaceutical websites are trustworthy.
Mary Meeker's 2017 Internet Trends presentation captured new insights into dozens of digital advancements in healthcare
From new hires to emerging partnerships, Apple's recent actions reveal increased focus on revolutionizing healthcare
Lilly & Harvard Pilgrim Healthcare's CEOs shared their thoughts on value-based arrangements between pharma and payers
Pokémon Go's first birthday marks a chance to reevaluate how Augmented Reality (AR) is evolving today and tomorrow's digital marketing
Indian medical device manufacturer DyAnsys recently announced the U.S.
Stressed About Your Diet? | Blog
For those of us squarely in the mid-latitudes of the northern hemisphere, fall is upon us, and that means more than PSLs to our Innovation team—trendspotting season is well underway.
Last week, Aetna announced that it is pioneering a unique initiative – the health insurance giant will be the first in its industry to help subsidize the cost of an Apple Watch for some of its members.
Betting Big on Cancer.com | Blog
This month, Janssen launched Cancer.com, aiming to create an online destination for all things oncology.
Gotham’s Newest Hero | Blog
For the victims of generational healthcare inequalities, Gotham’s next great hero may not wear a cape, but still has some nifty tricks in her utility belt.
Everyone has been talking for months about Amazon’s big healthcare partnership, but earlier this month, the company made another bold foray into a new customer segment: Medicaid recipients.
Before this year’s 16th annual eyeforpharma convention even officially began, Amazon was there, empowering pharma leaders by teaching them new ways from their approach to innovation.
Algorithms Unleashed | Blog
Live from EFP ‘18: Bharat Tewarie, EVP & Chief Marketing Officer at UCB shared his perspective on AI’s evolving role in pharma.
A few weeks back, the digital healthcare company Optra Health announced the launch of OptraGURU, its newest platform that leverages the AI tech of its iPhronesis offering with Amazon Alexa’s natural language skills.
New entrants in the wearable market are changing patients' lives for the better
eMarketer’s latest numbers on Pharma’s digital ad spend are in, and the word of the day is growth.
Live from EFP ‘18: In his presentation “From ‘Data-as-Assets’ to ‘Insights-as-Assets,’” GSK’s VP of Commercial Insights Peter Barschdorff shared a hit list of wisdom in the space.
Last week, pharmaceutical giant Sanofi and healthcare software pioneer Voluntis announced an expansion of their partnership focused on delivering digital therapy in the form of cutting-edge insulin titration tools.
Among the countless life experiences that advertisers have leveraged in their work, several topics remain taboo.
Study results published in the American Heart Association’s journal Stroke reveal that using AiCure’s AI-powered mobile app doubled anticoagulant adherence rates for stroke survivors.
Since its birth 15 years ago, Wikipedia has repeatedly proven that its accuracy holds up well against more traditional encyclopedic sources.
As you lie in the stiff hospital bed, you notice that it’s 3AM.
Collaboration has become quite a medical buzzword in recent years as healthcare reform has rolled on, but Case Western Reserve and the Cleveland Clinic have really taken its importance to heart – so much so that they’ve placed a half billion-dollar bet on it.
Rising drug prices have been quite a hot topic this year.
HXP Staff Favorites of 2016 | Blog
2016 has been quite a year (to say the least).
With worldwide buzz being created by the 2016 Olympics in Rio, it would be easy to assume that Brazil’s biggest miracle in recent memory must involve an Olympian.
A recent survey commissioned by Google brings out powerful insights into the YouTube habits of a key demographic for many pharma brands: Generation X.