Columbus, OH- Brands of all shapes and sizes have tapped into the heavily saturated market of wearable technology. From Apple to Nike, Fitbit to Google Glass, wearable devices are becoming a power player and are gaining popularity.
Despite the popularity of wearable devices, recent research has shown that engagement with these devices tends to drop off after 6 months. Interestingly, the largest amount of people using wearable devices report that they received the device as a gift. Should we just attribute this loss of engagement to bad gift choices? No matter which way you look at it, the fact of the matter is that they are not going away any time soon.
Take a quick glance at any website that deals with health technology and it will not take you long to see the words “mHealth” or “wearables.” Wearables are moving forward and expanding to reach different audiences beyond those that want to track their steps or shed a couple pounds. Intel has recently partnered with the Michael J. Fox Foundation to research Parkinson’s disease and to study the patterns that patients suffering from the disease deal with daily.
Symptoms of interest for Parkinson’s research include:
-quality of sleep.
The partnering of Intel and the Michael J. Fox Foundation opens up new doors for wearables and mHealth that will continue to change the way we research prevalent diseases, and ultimately defeat them.
Have you noticed similar trends pertaining to your own wearable device usage? If so, please leave us a comment. We would love to hear your thoughts!
Posted by: Zach Gerber