Austin, Texas– Our aging population is creating new healthcare demands–new demands that require more physicians and more expert opinions at the point of care than ever before. The Association of American Medical Colleges (AAMC) estimates that The United States will be facing a shortage of more than 130,600 physicians by 2025. The shortage is not localized to one specialty and can be a major issue among primary care and medical specialties even as basic as general surgery. Medical schools are combating this issue by increasing enrollment. But this is just one small solution, to a much larger problem.


Pristine, a startup that focuses on delivering high-quality technological solutions for the medical field, has stepped up to the plate to take on the physician shortage. But Pristine is looking at the issue through a different lens, and the lens that they are looking at it with is Google Glass. Their solution is called EyeSight, an app for Google Glass that to date, is the first and only HIPAA-compliant video communications app for Google Glass. EyeSight provides a hands-free, unobtrusive tool that brings expert medical providers to the point of care when they are unable to.

 


About the Author:

As Managing Director of Innovation for Syneos Health Communications, Leigh is responsible for shaping the company’s perspective on the next era of healthcare marketing. Through thought leadership, strategic innovation workshops and new products and capabilities, Leigh focuses on identifying marketing approaches that will fuel that new era and generate significant growth for clients. Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for over 17 years. She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she had several leadership roles at one of our agencies, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes. A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.