San Francisco, CA – Have a wall nearby? How about a table? Maybe just a blank white markerboard? Now you can turn any and all of those surfaces into an interactive and dynamic touch screen using the new pocket-sized projector called TouchJet, a recent successful IndieGogo product which is now available.
This new technology has the ability to bring back the “cool factor” into presentations. By running a full version of Android, the projector also includes an infrared sensor and touch pen that uniquely makes the projection display interactive.
The on-the-go portability of the projector can provide a great solution for informal sales presentations that may occur outside of a traditional board room setting, but still give you a high level of engagement with your viewers. It expands the tablet experience by enlarging the presentation for a bigger audience.
New Technology, New Experiences
The big question is how can we effectively utilize this device? While new technology always has some limitations, this one is really just a new delivery mechanism to apply existing content. With this new medium, we can make what used to be static PowerPoints into interactive presentations that make meetings come to life. We can take what used to be a sales aid on a tablet and enlarge the experience, bringing it to any wall or flat surface in the room, for a new level of immersive conversations.
Users could also use it as an interactive table to draw, explain, and share their ideas. The gesture and multi-touch capabilities bring all of the power of the Android operating system to any surface in a room, making the conversation more immersive than passing around a tablet or smartphone device.
The Touchjet provides a unique product to help us rethink our presentations and involve a higher level of engagement. The merging of digital and physical spaces can provide a unique experience to deliver our content. Now it’s up to us to find out how to best integrate it with our messages.
About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.
