Seattle, WA — Healthcare marketers spend a lot of time developing brand strategies and tactics to differentiate themselves in a saturated marketplace. Patient engagement is becoming essential to the way that we communicate our brand messaging, gain adherence, and integrate new innovations.
The simple act of gratitude has shown to be extremely effective in establishing a well connected brand. According to an Accenture Life Sciences study, 63% of patients would participate in a pharma rewards program, yet only 10% have access to one. Through social media and other newly developing technologies, it’s becoming easier than ever to create a relationship with your consumer.
Send A Coffee Through Twitter
We can learn a lot by looking outside of healthcare to see how other brands are engaging with their customers. Starbucks recently launched a new program that combines social media engagement with the simple act of saying thank you. Their new app, “Tweet-A-Coffee,” connects users’ Starbucks accounts with the social media platform to quickly and easily send a follower a choice of their favorite roasted beverage.
We can’t thank patients by sending them free coffee, but Starbucks shows us that it’s the little gestures and engagements with their customers that continue to drive their brand loyalty. Through easy-to-use technologies, they have been able to redefine the experience of what it means to be a socially minded gathering place to drink coffee.
Create A Hub With PracticeGenius
Intimidated with creating a rewards program? Patient Rewards Hub by PracticeGenius is a cloud-based application which makes creating and implementing a variety of different programs simple and easy. Through patient hubs, users can create programs through social media platforms, reward programs for positive reinforcement, as well as reviews and analytics to gage how well their engagement is working.
There are so many ways that we can say thank you to the healthcare professionals and patients that we serve. Let’s take the traditional hand-written thank you note to new levels.