Las Vegas, NV – The next two sessions of the Digital Health Summit were focused on healthcare related to caregivers. The first panel talked about the need to understand more about Alzheimer’s Disease and the effect it has on the individuals as well as the family. AARP and the Cleveland Clinic’s Center for Brain Health are focused on bringing innovative solutions to the caregivers that are helping their loved ones live with this difficult disease. Caregiver solutions often only focus on initial consumer feedback. The typical caregiver when asked what they struggle with focuses on schedule. After that they mention “wicked problems.” These wicked problems are things like toileting or bathing or forgetting to eat. The caregiver needs to become more a part of the puzzle. Hopefully products will think about the entire ecosystem it is part of and restore dignity to caregivers and patients who are dealing with wicked problems.

About the Author:

As Managing Director of Innovation for Syneos Health Communications, Leigh is responsible for shaping the company’s perspective on the next era of healthcare marketing. Through thought leadership, strategic innovation workshops and new products and capabilities, Leigh focuses on identifying marketing approaches that will fuel that new era and generate significant growth for clients. Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for over 17 years. She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she had several leadership roles at one of our agencies, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business. Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes. A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.