Las Vegas, NV – CES 2016 was chock full of many different types of technology new and newer, but just as interesting to me, was the technologies that presented the technology.


Samsung had a couple amazing moving sculptures alongside their most innovative products. This drove attention to not only the TV at the end of the hall, but also their brand’s attention to detail.


Altec used “Pepper’s Ghosts” holographic stages to present their hardware.


Samsung held a large GearVR Demo room that consisted of two motorized “couches” with 4 seats each. The user would wear GearVR goggles and the seating would move with the experience.


Samsung was using transparent screen technology to help detail their consumer products.


Vuforia, previously owned and operated by Qualcomm, utilized a gallery environment to showcase their Augmented Reality SDK capabilities. As you walked into the booth you were handed a Sony tablet running an app that virtualized each podium in the gallery hall. Each AR tag represented and presented a city with clickable energy saving data points.


Intel’s arching monitor wall made an interactive impression using their RealSense technology. As users made different hand gestures, the sensors in front of them read the actions and converted them into directions for the fish displayed above.

About the Author:

As Strategist of Innovation, Drew is charged daily with championing innovative thinking and doing. Drew is part of a global team that leads new innovative ideas that attract different advocates among existing and potential brands that are shared across all agency partners. Drew is backed by over 16 years of brand, sales and marketing experience with Fortune 500 companies such as Progressive and Nationwide Insurance as well as Founder & President of his own healthcare insurance agency for 6 years. Most recently Drew was part of the agency team that launched Briviact for UCB, Foundation Medicine as well as key roles with Eli Lilly Oncology and Johnson & Johnson.