Chicago, IL – I’ve been frustrated with the process of buying glasses for some time now. So, when I discovered the company Opternative, I was immediately intrigued, and it looks like I wasn’t the only one. Opternative doesn’t only have the consumers’ eyes on them either because on April 4th the American Optometric Association (AOA) filed a lengthy complaint against the company calling into question the accuracy of the test administered. The service that the AOA is upset about lets consumers give themselves a vision test with their smartphone, sends the results to a staffed doctor, and then sends the consumer a prescription. One of the larger issues the AOA has with this service is that the tests don’t account for the evaluation of “eye health” you would get from a traditional appointment.
Why it matters:
The service Opternative provides is novel, but the real trend here is that these types of companies are challenging industries to take a closer look at systems that have been in place for years. Technologies are enabling more convenient experiences that can save on costs, as well as, time for the consumer and doctor. More examples of this trend are being seen in the audiology space as well. And like the Optometry space, the Audiology space isn’t happy either.