When I drive my car safely and save fuel, I expect to be rewarded.When I am a loyal patron by going to (insert favorite coffee shop here) everyday, I expect to be rewarded.
When I fly an airline consistently, I expect to be rewarded.
We live in a world today where loyalty demands reward. In our industry, this loyalty comes in the form of adherence and lack of it can cost companies millions. While there is no super-fix for adherence, a simple rewards program is a possible solution in the right direction.
According to an Accenture Life Sciences study, 63% of patients would participate in a pharma rewards program, yet only 10% have access to one.
So why aren’t we creating programs to incentivise adherence? It’s hard to always “do” what we are suppose to do. To follow the advice we know we are suppose to follow. Finding ways to reward patients, even in small ways, can help keep them motivated and moving in the right direction. Sometimes following that “suppose to” advice becomes more appealing when it comes with a little reward and patient statistics are showing that there is a demand for these programs.
By rewarding those brand loyalist we create long lasting patient relationships.