Philadelphia, PA — Chris Iafolla and I just stepped off the big stage at Digital Pharma East. We had the great opportunity to preview our annual digital trends report with the marketers and technologists there. This is our biggest report of the year – read by tens of thousands across healthcare and marketing.
The report will officially publish on October 12th, but you can get a preview right now, too.
The full presentation from Digital Pharma East is available to click through on Slideshare or you can download it right here. You can also sign up to get the full digital trends report (or any of our trends reports) delivered right to your inbox the day they’re published.
In short, these are our top digital trends for 2016:
#1 See it, don’t save it
After a decade of digital hoarding, today’s sharers want to just live in the moment.
#2 Running In Your Background
Wonderful little tools and algorithms are making the internet – and all your devices – do more for you before you even think to ask.
#3 My Robot
Name him Big Hero or R2D2. Just get ready: this is the year a robot might come home with you.
#4 Naked Without It
Nearly half the people who own a smart phone say they couldn’t live without it –Pew Research Center
#5 Digital Exclusion
Remember a time before the internet? Turns out, millions of people are still living it.
#6 Simplifying Simple
How do you make something seem easier to use? Make it easier to use.
#7 Do You Really Know Me?
Consumers expect personalized experiences but get frustrated with brands that act like false friends
#8 16-Bit Rewind
Games used to be easy to pick up and play. Now, they are again.