Chicago, IL – Disappearing Technology is a trend that, if done well, you won’t even notice. The reason for that is because the trend is based not on technology going away, but rather the opposite. It’s about how technology is invading our daily activities and becoming such an integral part of our lives that it goes virtually unnoticed.
This is the goal anyway.
We are already seeing this with the latest acronym to hit your insider vocabulary, IOT—Internet Of Things. With the latest product lines to hit the consumer market, we expect everyday things to be able to communicate to each other. This digital revolution is creating access across all sorts of devices, and we are not only beginning to want it, we expect it. Here are just a few ways that this “disappearing technology” is affecting the way that we look at our health:
Information Access: This happened due to the rapid expansion of the wireless telecom/technology industries. 90% of Americans now own a cell phone—64% of those being smartphones. Since you upgraded your phone to the latest and greatest, the answer to any question on the planet is just a click away.
Social Connectivity: Our connection points to each other are almost immeasurable. These connection continue to have a great impact on how we find answers to our own health questions.
Quantifiable Self: This technology motivates us, compares us, and gives us the data to measure ourselves against others, allowing us to take control over our own health circumstances and drive our motivations toward a healthy lifestyle.
The Data Cloud: By gathering and submitting our information into the larger database of population health, we are able to see more detailed patterns about disease and create more individualized healthcare treatments based on your own genomics.
These 4 technological ideals to improve our health are happening everyday and through devices that are designed to make a seamless integration between patient and technology. The key takeaway is that these connections are disappearing. They are integrating into our daily lives so much that they are becoming invisible. Good thing or bad thing? You decide.
About the Author:
As Managing Director of Innovation and Insights for Syneos Health Communications, Leigh is responsible for building and scaling a global team of healthcare experts who together help life science leaders better understand the complex lives, influences and expectations of their customers. Specifically, they uncover actionable insights that fuel empathy and creativity; lead co-creation events that let marketers learn from peers, trends, and new possibilities; and help clients identify the most valuable and useful new customer experiences to create.
Leigh has worked with Fortune 1000 companies to craft their digital, mobile, social and CRM strategies for nearly 20 years.She’s worked for category-leading agencies in retail, public affairs, B2B technology, and higher education. Prior to moving to Syneos Health Communications, she held several leadership roles at our largest agency, GSW. There, she founded an innovation practice fueled by the zeitgeist and spearheaded digital and innovation thinking across the business.
Leigh has taken a special interest in complex healthcare products that can change lives in meaningful ways. She was recently a strategic lead on the 3rd largest launch in pharmaceutical history: Tecfidera. Before that she had keys roles with Eli Lilly Oncology, Abbott Nutrition, Amgen Cardiovascular, and Eli Lilly Diabetes.
A critical part of Leigh’s work is trends and new ideas. Every year, she convenes a group of trend watchers from across our global network to identify the shifts most critical to healthcare marketers. This year, she led over 250 experts to experts to focus on the most important changes in the commercial, consumer, marketing, digital and healthcare landscapes. (See reports at trends.health)
Leigh is a sought-after writer and speaker. Recognized as one of the most inspiring people in the pharmaceutical industry by PharmaVoice and Top 10 Innovation Catalysts of 2017 by MM&M, Leigh also was recognized as a Rising Star by the Healthcare Businesswomen's Association (HBA) for her overt passion, industry thought leadership and significant contributions in new business, strategy and mentoring.
