Cupertino, CA – Apple is specifically targeting the healthcare industry with the launch of their new Apple Watch along with their Healthkit framework to track and store your health data. While their iWatch has way more to be desired as a wearable health companion, these moves specifically aim their products at a segment that has already widely adopted the Apple platform.
Doximity, a social networking interface for physicians only, reports that 85% of their user base currently uses an iPhone. The report also noted that doctors are quick adopters of new devices, siting that one-third of doctors will upgrade to the new iPhone 6 by Thanksgiving.
The healthcare industry has notoriously lacked good design as well as complete disregard to user experience, leaving the market wide open to anyone with a little savvy in these areas to make great products. Apple is only one of the many companies, primarily big tech, who have seen this opening and are investing heavily on its future. As companies compete to gain market share, medical devices are certainly going to evolve to appeal to our visual senses.
1 out of every 5 dollars is spent on healthcare. So why wouldn’t Apple double down on devices that would improve our health? It almost seems like the perfect fit. And just like they influenced a revolution in the phone and music industry, Apple is positioning itself to drive product design and desire in the health and fitness space.